Maximize Impact: Display Advertisement Strategies

Google Display Network (GDN) is designed to reach massive amounts of people by placing display ads with related content with audiences across thousands of websites.  

At J&L Marketing we don’t waste your money on people who are not likely to engage with your products or services. Our audience segmentation strategies allow us to target your ads to inactive customers and non-customers who are actively searching for your product or service. 

Ads Designed To Convert

Product specific custom designs including vin, sku specific for dynamic ad creation.

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Dynamic retargeting is used to capture leads from previous visitors.

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J&L Ads convert more leads providing you with more customers.

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Cleaner markup/ Improved code

J&L codes ads with HTML5 utilizing cleaner code by removing div tags and replacing them with semantic HTML5 elements. This ensures your ads run more smoothly with faster load times.

Visually superior

Our designers are some of the best in the market. Compare our ads to those of your competitors and you will see a clear difference. We use clearer images that are optimized for peak performance. 

In House Tech

We have developed a platform that quickly reallocates our designs in the appropriate ad sizes so we can ensure it is delivered in the most efficient and effective manner.

Display Advertising Benefits

Strengths

High Visibility

Display ads can potentially reach about 90% of internet users or in Digital Marketing jargon they will have a high impression rate.

Advanced Targeting

Audience filters include demographic information, audience segments provided by google, keywords and topics and specifically targeted ad placements.

Branding

Display advertising provides the advertiser with the ability to brand the message visually by using logos or company colors to reinforce your brand and message.

Strategies

Focus on Target Audience

Display ads typically have a lower CTR than search ads. This makes it critical to identify in-market audiences to focus the advertising

Power of Remarketing

When users see your ad they aren’t actively looking for your products or services, so they may not be ready to engage. Remarketing allows you reengage the customer who have visited

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Our lookbook has examples of our display ads we have created for clients.