View Our Lookbook
Download the lookbook now
Our lookbook has examples of our display ads we have created for clients.
Navigating the Challenges and Opportunities in Paid Media with Lisa Raehsler
Listen
Episode Description
Join Jamil Zabaneh as he interviews Lisa Raehsler, a digital marketing expert with over 14 years of experience. Discover the evolution and future of paid media, the role of AI in campaign optimization, and top strategies for video advertising. Lisa shares her thoughts on B2B keyword research, avoiding common mistakes in paid search, and leveraging new technologies. Subscribe now on Spotify, Apple Podcasts, Amazon Music, and iHeartRadio.
Lisa Raehsler
Lisa Raehsler has been a force in the paid search industry for the past 14 years. Her journey illustrates a deep fascination and commitment to the ever-evolving landscape of digital marketing. Attracted initially by the field’s rapid growth and constant innovation, Lisa has continuously adapted to incorporate new technologies into her strategies.
Her career has witnessed the progression from rudimentary display campaigns, where advertisers had little insight into where their ads were placed, to today’s sophisticated systems that offer extensive data. This abundance of information, while sometimes overwhelming, has allowed her to hone in on the most critical KPIs to fuel success.
Looking ahead, Lisa identifies artificial intelligence and video as the next big trends in paid search. Her ability to evolve with these emerging technologies ensures she remains at the forefront of her industry, leveraging cutting-edge tools to optimize performance and drive results.