Did you know email marketing brings in $42 for every $1 spent? That’s not just a good return—it’s a powerhouse strategy that no business can afford to ignore. Email marketing is how you take control, cut through the noise, and connect directly with an audience that’s ready to listen.
Whether you’re closing deals, announcing a big launch, or building trust with your customers, email marketing puts you in the driver’s seat. It’s precise. It’s powerful. And when done right, it delivers results that speak for themselves.
In this blog, we’re laying out the blueprint to conquer the inbox—everything from why it works to how to make it work for you. If you’re ready to elevate your marketing and take charge of your results, let’s get to it.
What Is Email Marketing?
In digital marketing, email is more than just a tool—it’s a proven strategy for creating meaningful connections with your audience. By personalizing emails to reflect the preferences and needs of your subscribers, you can deliver updates, special offers, and news that matter to them. It’s the perfect blend of scalability and individual engagement, making it a powerful tool for businesses that want to build lasting connections.
Is Email Marketing Dead?
Some critics claim that email marketing is dead, but this couldn’t be further from the truth. In reality, email marketing is not only alive but thriving. Here’s why:
- Massive Audience: By 2025, over 4.6 billion people will use email daily.
- Strong Adoption: 87% of brands rely on email to drive revenue, and 31% of marketers use it as a core strategy.
- Growing Budgets: 38% of companies are increasing their email marketing spend.
- Proven Results: Email open rates range from 46–50%, with click-through rates between 2.6–3%.
The data speaks for itself—email remains crucial for businesses looking to connect with customers and drive growth.
Benefits of Email Marketing
Email marketing carries many benefits. Here is what brands can expect from this method:
- Ownership of email list. Once a user subscribes to your email newsletter, they become part of an email list that belongs to your organization. This means no algorithms or third-party platforms control your access to it.
- Genuine interest. Before subscribing, users must first opt in to receiving emails from you. This proves they are genuinely interested in participating.
- Branding opportunity and automation. Use automated sequences to stay consistent and efficient, while reinforcing your branding.
- Analytics and feedback. Track and analyze subscriber behavior to refine your approach and improve results.
When done right, email marketing builds trust, increases loyalty, and creates opportunities for sustainable growth.
When To Use Email Marketing
Email marketing can be used in many circumstances and for many purposes. Here are a few situations in which brands may find the method useful:
- Welcoming New Customers: Invite customers to stay connected after their first purchase by subscribing to your newsletter.
- Capturing and Nurturing Leads: Create email segments that guide subscribers through a custom sales funnel with tailored updates.
- Announcing New Products or Services: Notify subscribers about upcoming launches or exclusive updates.
- Promoting Offers and Discounts: Share exclusive deals to encourage repeat business and drive engagement.
- Providing Updates and Reminders: Use email to inform customers about important changes, upcoming events, or maintenance reminders.
Use email to keep followers informed about various developments and changes.
How To Get Started With Email Marketing
Getting started with email marketing is a long process but is well worth the effort. Here are the steps to get started:
- Choose your platform. Start with an autoresponder, an app that collects emails and sends automated messages. Choose one that fits your needs, whether standalone or part of a larger CRM.
- Build your list. Place an opt-in form on your website and create a list within the autoresponder program to gain access to the opt-in form, an HTML code block that allows users to sign up for the email newsletter. Place it anywhere on the internet, such as a website, on social media, or within emails.
- Design your emails. Create professional templates that reflect your branding. Include elements such as the logo, contact information, and other necessities. Leave placeholders in areas that can later be filled with text.
- Create an email series. Set up the autoresponder to send out emails on a schedule, which could be immediately or within days, weeks, months, and so on. Try to write at least 10 introductory email messages that can be drip-fed to the reader throughout the year.
- Check the analytics. Check the analytics after every email blast to measure open rates, click-through rates, and conversions, and adjust your strategy accordingly.
An exciting and impactful email newsletter requires copywriting, design, and creative skills. Invest the time now to create a series that will pay off exponentially.
How to Design an Effective Email
Your email series will be sent out to subscribers according to your desired schedule. To maintain strict professionalism, it would be best to design a proper newsletter to deliver the messages and boost brand awareness. Here are the steps for creating a newsletter:
- Keep It Clean and Simple. Use a straightforward layout that highlights your message without overwhelming the reader.
- Brand consistently. Consistently promote your brand with elements such as the logo, color theme, and font to keep your look cohesive. Seasonal events may merit relevant changes.
- Address the reader by name. Your email platform should allow you to insert personalized elements, like the recipient’s name. Tailor the message to align with your audience’s preferences for a more engaging experience.
- Write in a friendly tone. Email messages can have a more friendly tone that feels natural to read. Instead of a strictly professional demeanor, aim to write in a way that speaks to the reader on a comfortable level.
- Include graphics. Include graphics throughout the text to emphasize specific points or to provide information. Keep the file sizes low to make downloading them easier for smartphone users or those with slower internet.
- Add navigational links, administrative links, and company information. It can be helpful for subscribers to have access to navigational links at the top or bottom of the email. Include an ‘unsubscribe’ link at the bottom of the email. This is required by law in many countries and may be inserted automatically by your platform. Your company name, address, and other information should also be included.
Spend time designing a professional email newsletter that subscribers will enjoy reading to make them come back for more.
Scheduling for Success
Although there is no hard rule for delivering email messages to recipients, it is important to consider certain facts. The first email should confirm the subscription and include a welcome message. Beyond that, a successful email update can be scheduled for delivery every week, while larger organizations may do well with a monthly publication. In general, send out emails on a predetermined schedule, saving immediate blasts for important announcements.
Email Marketing Best Practices
Success in email marketing is a long-term endeavor that is completely worth the effort. Here are some tips for ensuring success:
- Don’t spam. Avoid spamming to prevent your emails from landing in junk folders, which can reduce your reach.
- Offer value. Make it worth the time it takes followers to read your email so they will keep coming back for more. Try to include deals, discounts, coupons, and other extras that everyone will enjoy.
- Perform A/B split testing. Test different versions of your email for open rate, click-through rate, and more. Keep the versions that produce the best results.
- Embed opt-ins in various places. Place your opt-in code in many places to increase the chances of gaining more subscribers. Consider places such as a website, social media account, or app.
- Check on competitors. Keep an eye on competitors to stay with current trends and keep your brand relevant.
Work on email marketing campaigns daily to get the best results.
Power Up Your Email Marketing With J&L Marketing
Email marketing can be the backbone of your customer communication strategy, but it takes time and expertise to get it right. At J&L Marketing, we’ve been helping businesses like yours succeed since 1991. Whether you’re looking to grow your audience, drive sales, or strengthen customer relationships, we’ve got the knowledge and experience to deliver results.
Ready to see what email marketing can do for your business? Contact us for a free consultation to get started on your email marketing today!