Scott Joseph

Simple Marketing Tips You Need to Get More Out of Your Marketing Budget

Today, more than ever before, dealers have to decide on more outlets, options, and channels for their marketing. This is a time-consuming process that can undoubtedly be confusing at times, especially when trying to get the most out of a limited marketing budget. What needs to be considered for dealers like you are what channels …

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Simple Marketing Tips You Need to Get More Out of Your Marketing Budget

Today, more than ever before, dealers have to decide on more outlets, options, and channels for their marketing. This is a time-consuming process that can undoubtedly be confusing at times, especially when trying to get the most out of a limited marketing budget. What needs to be considered for dealers like you are what channels …

Simple Marketing Tips You Need to Get More Out of Your Marketing Budget Read More »

5 Landing Page Secrets You Need to Know

A short time ago, I walked through my strategy for building a winning marketing campaign – one that accomplishes your goals and delivers the results you need. During this three-part blog series, I walked through some of today’s best practices for setting goals, establishing ideal customers, crafting target audiences, writing powerful headlines, and creating calls …

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This is Why Data Analytics Matters & What You Need to Do About it

The ultimate goal of any marketing strategy is simple: Get the right message to the right person at the right time. But, how do you know who the “right” person is? This is a question many dealers struggle to answer with confidence… or answer at all. Data analytics studies raw data and provides information from …

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3 Things You Can Do to Save Time & Money With Your Marketing

Marketing is a never-ending cycle of creating, testing, utilizing, and improving. As a result, dealers today are seeing more and more of their time engulfed by the constant demands for attention that many automotive marketing strategies require. This is because there are more tools, channels, and strategies to choose from than ever before. In addition, …

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This is Why You Can’t Rely on Customer Loyalty

Customer retention is at an all-time low. Dealers seek new ways to protect their customers from defection and increase customer loyalty through marketing and customer loyalty programs, but the results are minimal. Blog posts, marketing campaigns, and statistical studies all point to the benefit of retaining previous customers, but dealerships are facing declines in customer …

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