June 2023 was the last month to use Universal Analytics (UA) before Google triggers its Analytics 4 update. You can still see your UA insights after July 1, but all new data will flow into Google Analytics 4 (GA4) processing tools and display channels. Google Analytics 4 is meant to provide better insights into the …
Marketers need to go where their customers are. This has been a fact in business since merchants traveled to sell their wares in the forums of Ancient Rome. The modern-day forum (or town square) is social media. People gather on sites like Facebook, YouTube, and TikTok to share information and search for products and services …
7 Tips to Master Social Media for Car Dealerships Read More »
Email marketing is an incredibly popular channel for audience engagement. According to Hubspot’s 2023 Media Content Planning Report, nearly 50% of companies plan to use email marketing this year, beating out all other channels in popularity. Many content teams are just starting to get into email, with 22% of survey responses saying they will leverage …
6 Keys to Running Successful Email Marketing for Car Dealerships in 2023 Read More »
Companies often focus their marketing efforts on driving traffic to their website. This is a critical component of lead generation. Any company that wants to sustain or grow needs a combination of SEO optimization to generate organic search and paid ads to bring in targeted traffic. The problem is, what happens when a customer lands …
Content marketing can be a highly effective tool for driving a steady stream of new traffic to your business, but it only works if Google ranks your content. Without the right strategy, it is possible to put out volumes of content without making an impact. Making your content discoverable means creating value for the end …
Despite the ever-increasing avenues for digital marketing, email marketing is hard to beat. Your email list is people who already know and like your business–so much that they opted in to receive your messages. Email marketing is essential to many companies’ marketing strategies because it works. According to HubSpot, 4 billion people use email daily, …
Unlike more general forms of interruption advertising such as radio and TV, digital marketing puts your brand in front of a targeted audience where they already spend their time. Social media advertising is a prime example, as social media consumes more of people’s time and attention every year. In 2005, when Pew Research Center started …
What Social Media Channels Should You Invest In? Read More »
If there is one thing that remains constant in digital marketing, it’s that everything is continually changing. Over the years, new tools, platforms, and techniques have emerged, changing the trajectory of marketing strategies. Social media made waves as marketers had to learn how to engage with customers on entirely new channels. Big data transformed how …
Between paid search, display advertising, social media advertising, and video marketing, digital marketing offers many ways to get your message in front of your audience. Picking the right platform is the first step to getting great results from your marketing investment. The second is audience targeting. Audience targeting is a simple, data-driven method that puts …
8 Keys to Unlocking the Power of Audience Targeting Read More »
Whether you sell products or services to local or international customers, digital marketing can be a powerful and effective way to drive new customers to your business. The problem is it can also be expensive. Without a winning digital marketing strategy, you could see a painfully low return on your investment. This article shares critical …
Our lookbook has examples of our display ads we have created for clients.Â
