Scott Joseph

For small businesses, the internet provides a wealth of opportunity when it comes to gaining new customers and retaining existing ones. To reach your target audience online, you are probably investing in two key areas: SEM helps you get your website in front of customers who are already searching for your brand or services in …

7 Key Metrics for Measuring the Success of Paid Ad Campaigns Read More »

There is a famous quote that states: “Study the past if you would define the future.” This sentiment is particularly apropos when it comes to building a marketing strategy for 2023. Without understanding your successes and failures from 2022, you are building a blind strategy for the new year. Instead, the insights you gain from …

How to Run an End-of-the-Year Marketing Analysis Read More »

A winning lead capture form is the first step to getting a lead because it will make prospects want to give you their information. Here’s how you can craft yours. Why Is a Lead Capture Form Important? Lead capture forms are an important piece of the puzzle when it comes to building trust and relationships …

Building a Winning Lead Capture Form Read More »

Holiday emails to customers can bring good cheer and generate sales. However, it’s also a time when shoppers are inundated with offers and messages. As much as a well-timed and engaging email can strengthen your customer relationships, a poorly timed or cookie-cutter email can fail to captivate. A Few Keys to Successful Holiday Emails The …

7 Easy-to-Use Holiday Email Templates for Small Businesses Read More »

With the holidays around the corner, it is time to start thinking about how you will ensure business keeps flowing during what might be your slowest period. While retail stores see peak sales, many service businesses see a steady decline in scheduled services during the holiday rush. Consumers focused on holiday purchases paired with inflation …

9 Creative Holiday Marketing Ideas for Service Businesses Read More »

For decades now, businesses have been using websites to interact with customers. From providing information about services offered to answering common customer questions, websites play an essential role in the customer journey. While launching a website is the first step in ensuring that your business is represented online, the quality of your website also plays a critical …

6 Ways to Improve Your Website Navigation Read More »

For small businesses, adding new services is an important part of long-term growth. Perhaps your business has finally reached the point where you have the resources available to offer an added service. Maybe you have seen the need for a particular service in your local area, and now you are ready to meet that demand. …

Your Marketing Guide to Launching a New Service Read More »