With inflation rates at a 40-year high, the past year has caused many businesses to hit pause on traditional channels of spending. While the month of July saw inflation slowing overall, many businesses are still concerned about the overall trajectory of the economy. This is in part due to the burden that inflation is still …
Why Investing in Marketing Is Critical During Economic Downturns Read More »
Reaching a new customer is a different game than trying to win back a customer you have lost — and speaking to an existing customer is a whole different beast. Unfortunately, too often, small businesses use a one-size-fits-all approach to reaching each of these customer segments. The end result is that important opportunities are missed. …
4 Marketing Strategies for New Customers, Existing Customers, and Lost Customers Read More »
As a small business owner or in-house marketer, your goal is to ensure that any time you invest in a new marketing campaign, you are making the most of every penny spent. This is why it is imperative that you continually measure how successful each marketing strategy is, attributing actual revenue to your marketing tactics. …
In 2021, car dealerships around the nation were hit with an unusual dilemma — consumers wanted to purchase vehicles, but inventory couldn’t keep up with demand. This has been an issue plaguing dealerships for over a year now. While there is optimism that there is an end in sight for the shortage, in the interim, …
If you own or manage a small business and are in charge of creating a marketing budget, you are probably limited in how much of your annual revenue you can allocate for marketing spend. This is particularly true for young businesses in the early stages of building a predictable revenue stream. While you may have …
Organic Vs. Paid: Where You Should Spend Your Marketing Dollar Read More »
According to data from McKinsey & Company, over 70% of consumers expect companies to provide personalized interactions with them. Also, 76% of customers are frustrated when this personalized incineration doesn’t occur. With the increased demand for personalized interactions, customer data is becoming one of the most valuable assets any business has. Marketing, sales, and customer …
The Customer Data You Should Be Gathering and How to Use It Read More »
Websites have evolved from their humble beginnings as digital brochures for businesses. However, the time when an online presence was optional has long passed. Today, your website is a portal for customers and new prospects to understand and access your business. To fulfill its potential, your website has several jobs. It needs to help your …
Whether you are the owner of a small service business or the manager of a multi-location dealership, understanding your target audience plays a critical role in your marketing and sales tactics. From understanding how your audience researches products and services to what values push them to make their final purchasing decision, it is impossible to …
Insights into Your Audience: How to Gather Data on Your Target Audience Read More »
Unfortunately, no matter how well you run your small business, no matter how outstanding of a job your staff does at providing quality customer service, the day will likely come when you receive a negative online review. While it is tempting to ignore these reviews, particularly if they are infrequent or seemingly unfounded, addressing your …
Perform a quick search of a company or brand you know, and an interesting phenomenon will occur. You’ll most likely see that company’s name show up in two places. Hopefully, they will show up organically, reflecting the optimization of their online presence to showcase their business when searched. But secondly, and more curiously, you may …
Should You Pay for Ads for Your Own Business Name? Read More »
Our lookbook has examples of our display ads we have created for clients.
