When you look at your competitive landscape, you are most likely faced with an increasing amount of competition. Not only do you face competition from the other dealerships in the vicinity of your store, but you also battle a crowded service market, with many customers showing preference to independent shops. Now, complicating the situation further …
Learning How to Differentiate Yourself in Your Market Read More »
When it comes to digital strategies, there are two basic forms of reaching consumers: organically and through paid media strategy. For businesses looking to increase scheduled services in 2021, both methods will be important. However, paid media strategies are one of the most effective and immediately viable options for businesses of any size looking to …
How the Right Paid Media Strategy Can Lead to More Scheduled Services in 2021 Read More »
Sales events are an effective strategy for driving foot traffic through your doors, allowing staff members to interact with potential clients and convert warm leads into closed sales. However, sales events should be about far more than just what happens during the one to three days the event takes place. Instead, these events should be …
7 Reasons You Should Have a Designated Event Coordinator at Your Next Sales Event Read More »
If the past year has taught businesses anything, it is that an online digital presence, with a full digital showroom, is more important than ever. While restrictions related to COVID-19 forced many consumers to change their buying behaviors, these changes are here to stay. The effects of 2020 only increased pre-existing trends in researching and …
Listen to the latest buzz around social media, and you’re sure to hear Clubhouse mentioned. Clubhouse is a new and unique social media app that lands somewhere between listening in on party-line telephone calls from the 1900s and tuning into an interactive modern podcast. Shrouded in an air of mystery with its invite-only access, Clubhouse …
Clubhouse 101: The Basics Your Business Should Know About Using Clubhouse Read More »
Clubhouse has risen to popularity practically overnight. While the app was launched in the spring of 2020, it wasn’t until recent months that users soared from thousands to millions, largely due to the sudden rise in celebrity presence. With $110 million of funding raised, this app looks to be far more than a momentary success. …
Best Practices for Using Clubhouse to Build Relationships Read More »
In many cases, you and your competitors will offer similar products, similar pricing, and potentially, even a similar experience. This can make it extremely difficult to differentiate your business from the rest, particularly when you operate in a crowded vertical. However, central to any business’s success remains its ability to showcase its unique value proposition …
Showcasing Your Company’s Unique Value Proposition Read More »
Consumers flock to brands that relate and feel human, rather than robotic and stiff. As humans, we want to identify with the brands we have something in common with. We want to imagine a person on the other side of any interaction, and, ultimately, we want to feel good about the brands with which we …
In the world of digital shopping, it remains more critical now than ever before to ensure your marketing strategy meets consumers in their domain — online. For auto dealerships, this remains increasingly true. Recent data indicates that 92% of car buyers, including your previous customers, research online before buying. However, beyond just having an online …
You Need to Know How to Improve Your Marketing With These 5 Relevant Data Points Read More »
Cars have been a core of American culture for more than a century, but what we value and prioritize in our automobiles changes over time. As the marketplace changes, so do the most-effective ways to connect with consumers and bring them into the dealership. The rise of online research and shopping brought several shifts to …
How to Overcome Roadblocks to Marketing Your Auto Dealership Read More »
Our lookbook has examples of our display ads we have created for clients.
