Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand. Distinct from traditional marketing, which is a one-way communication, social media marketing offers a two-way conversation. Engaging your audience online provides direct feedback that can deepen your …
After decades of relying on tried-and-true marketing strategies like TV commercials, newspaper ads, flyers, events, and radio spots, most auto dealerships are focusing more time, effort and money on digital marketing. Online research and shopping are here to stay. Up to 92 percent of car buyers do research online. Auto shoppers visit an average of …
The Crucial Difference Between Digital Marketing and Traditional Auto Sales Read More »
Anyone can publish a website and write blogs. However, Google’s success relies on delivering relevant, accurate content to the end-user. They want to filter out misleading and poorly written sites and prioritize quality information. For this reason, they continually develop their process of filtering for trustworthy and authoritative websites. Positioning your website as an online …
How to Increase Visibility Through Online Authority Read More »
Digital Marketing and selling cars are not the same as they used to be. The old, familiar ad placements don’t yield the same results, and consumers take a more active role in the vehicle buying process. The majority of automotive shoppers begin their journey online by finding and comparing dealerships’ websites, vehicle listings, and reviews. Ninety-two percent …
7 Top Automotive Digital Marketing Strategies in 2021 Read More »
With hundreds of sellers competing in the same space, merely promoting your brand is no longer enough. You need to build customer trust. Unlike 20 years ago, consumers have the internet as a resource to inform their decisions. Buyers are suspicious of advertising claims and are likely to mistrust unfamiliar brands. They prefer to seek …
7 Marketing Strategies That Build Customer Trust Read More »
Take a look inside some of the largest automotive sales events successes: year-in and year-out, six high impact sales promotion opportunities out produce all the others. Do you know which ones they are? (One may surprise you.) More importantly, are you hosting all six? Sales event success in today’s automotive market is simple: it requires the ability …
6 Amazing Sales Events That You Need to Be Promoting Every Year Read More »
You’re probably familiar with the adage that “proper prior planning prevents @#$% poor performance”? Well, nothing could be more true when it comes to hosting a sales event that seriously shifts the needle. As automotive event marketers that have been in the game for over 25 years, we’ve seen the good, the bad and the …
5 Lethal Mistakes That Will Sabotage Your Sales Event Read More »
Did you know more than 6 million companies use Facebook ads to promote their business? And, 67% of marketers claim that Facebook is their most important social media channel. Facebook advertising is no longer an optional tool for businesses in the automotive industry. In today’s digital and mobile world, it’s a necessity. With 94% of social media marketers using …
Facebook Advertising for Car Dealerships – A Guide to Understanding the Rules Read More »
If you want to improve your digital retailing results, you need to understand how to implement successful marketing that supports your virtual showroom. This starts with understanding your customers’ online journey. Too often, a customer finishes their buying journey alone. They sell themselves online before a dealer ever gained the opportunity to influence them. Left …
3 Ways to Improve Your Virtual Showroom Marketing Read More »
Car dealership showrooms across the nation have been instructed to close their doors until the COVID-19 pandemic subsides. However, since service departments are deemed an essential business, dealerships must now shift their focus to driving revenue through this avenue. Of course, with no one walking through the showroom doors, car dealerships will need to rely on online …
With Your Showroom Closed, Use These Tips to Drive Traffic to Your Service Department Read More »
Our lookbook has examples of our display ads we have created for clients.
