Let’s admit it. We’re all addicted to social media. GlobalWebIndex reported that people spend approximately 2 hours and 23 minutes daily on social media browsing and messaging. And, with more eyes on social media than ever before due to global health concerns, digitally-driven businesses are no longer an option. It’s a necessity for all businesses, big and …
8 Critical Social Media Engagement Tips for Car Dealerships Read More »
From getting excited to hear “You’ve Got Mail” to scrolling through hundreds of junk messages each day, the landscape of email marketing has changed drastically over the decades. The medium is so popular that businesses spent an estimated $350 million on email advertising in 2019 alone. As a car dealership, you already compete with other dealers in …
7 Email Marketing Mistakes that Might Cost You the Sale Read More »
With approximately 2.5 billion monthly active users on Facebook, your dealership should be expanding its reach by utilizing Facebook Marketplace and Messenger to reach potential and new customers. Consider the following tips on expanding your customer base. Expand Your Customer Base with Facebook Marketplace In 2016, the changes Facebook enacted in the Marketplace enabled simplified buying and selling …
Tips on Expanding Your Customer Base with Facebook Marketplace and Messenger Read More »
The car purchasing process has evolved. Customers make fewer visits to the dealership and arrive armed with information. They often know the make, model, and features they want before they walk into a showroom. They are wary of sales tactics. Buyers expect a positive experience during and after the purchase process. Your dealership has one …
How to Make a Great First Impression When Customers Visit Your Showroom Read More »
According to Small Biz Trends, “The average email open rate for all industries in the United States is 18%, and the average click-through rate is 2.69%. However, the average click-to-open rate stands at 14.10%.” Email marketing can be an effective way to boost sales for your dealership if it is done correctly. Consider the following ideas …
According to Think with Google research, “Twice as many car buyers start their research online versus at a dealer.” In this current hyper-technological age, it’s vital to ensure that your digital footprint is optimized and attracting the best leads who are ready to buy from your dealership. The Right Elements for Your Digital Marketing Strategy First, it’s …
Avoid These Mistakes When Planning Your Digital Marketing Strategy for Your Dealership Read More »
In 2019, approximately 17 million vehicles were purchased in the United States. Successful dealerships continuously work on mastering the balance of drawing new (conquest) consumers to their showroom and cultivating strong relationships with current customers. Customer Retention Strategies You Should Implement Retaining profitable relationships with current customers is easier than trying to find new ones — which costs …
Top 5 Customer Retention Strategies for Your Dealership Read More »
The way your dealership is displayed on search engine results pages (SERP) can make or break your business. It’s important to optimize your Google My Business Page to increase your conversion rate and boost sales at your dealership. Understanding the Way Google Sources Business Information Google wants to provide relevant information when users complete online …
How to Optimize Your Google My Business Page for Increased Conversions Read More »
Are you wondering why your dealership has thousands of website visits every month, but only a handful of test drives? Imagine if your dealership could target the consumers who visit your website and provide them with relevant, real-time ads? Through a well-organized, optimized remarketing campaign, you can. Remarketing, also referred to as retargeting, is defined by Outbrain as “a …
How to Properly Launch and Leverage a Remarketing Campaign Read More »
According to a recent report by Trading Economics, total vehicle sales in the U.S. are estimated to reach approximately 17.3 million. If you want your dealership to get in on those sales, consider the following creative ideas to deliver value beyond the sale. Get Creative in 2020 by Thinking Outside the Box To boost sales, optimize …
Delivering Value Beyond the Sale: Creative Ideas for Dealers Read More »
Our lookbook has examples of our display ads we have created for clients.
