Using the right language in all your advertising efforts will give buyers a positive first impression of your automotive dealership. You don’t usually get a second chance to make a great first impression. Advertising that comes off as pushy or cheesy is a big turnoff to potential buyers. In this post, we’ll discuss some great …
As an automotive dealer, you’re always looking for the next best way to pair consumers with their dream car. But the days of cold leads and hoping someone walks through your door needling you for information are over. Today, automotive manufacturers and dealerships rely on a myriad of online marketing tactics, including VIN Specific Advertising, …
VIN Specific Advertising – What it is and Why Your Dealership Needs It Read More »
In the world of business, making mistakes along the way is inevitable. It’s a learning process. Running a dealership has a long list of to-dos to check off to really be successful, so it’s common for these mistakes to happen. These are the common mistakes made that dealers should avoid. 1. Being Unaware of the …
A dealership’s service department is often overlooked and forgotten about by car buyers. They hear “dealership” and immediately think of a lot full of polished cars, not the service department. Here’s a pro tip: Service departments hold the key to success for dealerships. Dealerships across the nation are bleeding customers; although these dealerships are trying …
The Key to a Competitive and Successful Service Department Read More »
Have you noticed when you’re on Amazon that it seems like they know what you want before you know you want it? This is an example of Artificial Intelligence (AI). We see it daily between the music we listen to on our phone’s apps, our savvy phone assistants like Siri, and the occasional Tesla we …
How Artificial Intelligence Can Take Your Dealership to the Next Level Read More »
We share a lot of tips, tricks and ideas for boosting leads and selling more cars. I know it can seem like a lot – even overwhelming! Especially if we’re just talking about a slight increase in results. If you really want to see a vast improvement, if you really want to skyrocket your sales, …
The One Thing I Discovered that Will Skyrocket You to Success Read More »
If you’re like me, then you’re probably very skeptical of anyone who claims that they have the “secret answer” or “free tricks” that will deliver the digital marketing results of your dreams. Unless you’ve tried it or heard a personal testimony from someone you trust, these kinds of comments sound like the empty promises you …
These Free Digital Marketing Tricks Will Blow Your Mind Read More »
Dealers tell me all the time that they don’t have issues with their service department. They tell me that their service bays are too busy and they want to only focus on sales with their digital marketing. But something doesn’t add up. Their service bay is busy, but they aren’t producing near the revenue that …
Digital marketing is no longer an optional marketing channel and it’s no longer an add-on. Digital marketing today is the base for all other marketing – especially in the automotive industry. In fact, whether you realize it or not, today’s automotive industry depends on digital marketing. This is because 95 percent of all car buyers …
How to Increase Brand Awareness & Sell More Cars with Digital Marketing Read More »
Today’s savvy consumer spends more time researching vehicles online before they even step onto a dealership lot. According to insights from Think with Google, seeing a 360-degree video of a car was more than enough to convince 56% of auto shoppers to buy it, without test driving it first. This change in consumer mindset opens a world …
Our lookbook has examples of our display ads we have created for clients.
