The holiday shopping season is a critical period for many businesses. Some companies rely on big months in November and December for 25%-50% of their annual revenue. It’s so easy to get caught up in holiday promotions and then employee time off that your team enters January with a slight work hangover. However, it doesn’t …
10 Digital Marketing Tasks to Prepare for the New Year Read More »
The average marketing team juggles four different channels throughout the year. The top channels in 2023 include social media, SEO, email marketing, and content marketing. However, some departments could have more than nine different outlets promoting the business and engaging the customer base. Regardless of your marketing department’s size, you need to ensure each channel …
Audit Your Branding in Q1: How to Make Sure You Put Your Best Foot Forward Read More »
From an outsider’s perspective, digital marketing seems like a glamorous job. Teams design creative logos, unique taglines, and beautiful graphics to win over potential customers. Their days are spent bouncing ideas around in pitch meetings and watching their campaigns succeed. However, the reality looks starkly different. Digital marketing requires an expansive knowledge of data analytics, …
The Back End of Digital Marketing — Unseen Tasks You Need to Allocate Time For Read More »
Reporting is an essential part of any digital marketing campaign. Your initial insights give you information about your current performance, and your following reports track your progress. Each report you publish over time tells the story of your marketing efforts and the lessons learned along the way. However, too often, brands treat insights like a …
Social media still seems like a relatively new concept, but the hashtag (#) has existed for over 16 years. In 2007, Chris Messina proposed using the pound sign to track conversations related to a conference. A few months later, users started using hashtags to track the spread and coverage of the San Diego wildfires, using …
State of Hashtags 2023: How to Maximize Effectiveness for Your Dealership Read More »
Do you have a specific strategy to reach local customers? According to data by ReviewTrackers, 58% of companies don’t. A third of companies wish they had a plan in place to target local search customers, but only 30% actually do. Local search is a compelling and affordable way to reach your target audiences. You can …
Local Marketing Best Practices Across Your Digital Channels Read More »
Over the past few years, artificial intelligence (AI) has transitioned from a theoretical concept for many Americans to a practical tool that people can try. For example, 58% of Americans have at least heard about ChatGPT — an AI tool that generates text and conversations. ChatGPT has become so popular amongst the younger generations that …
The Pulse on AI: What Customers Think of this Tool and How to Implement it Effectively Read More »
One of the most significant transitions in the world of marketing over the past few decades has been the switch from broadcasting to engagement. In the 20th century, the goal was to broadcast your message to as many people as possible, from billboard advertisements to Super Bowl spots. However, the rise of social media and …
What Is Conversational Marketing and How to Harness This Powerful Resource Read More »
It’s a tale as old as time and a truth everyone knows: content is king. But today, there’s no disputing that video content is the ultimate king of content forms—and for pretty much everything. According to a tech conference interview with Prabhakar Raghavan, the Senior Vice President of Google, almost 40% of younger people favor …
How to Maximize the ROI of Every Video You Create: A Checklist Read More »
From TikTok to YouTube Shorts to Instagram Reels, video is everywhere in digital marketing in 2023. 50% of consumers prefer video over other types of content, and 91% say they want to see more video content from brands. In 2022, a whopping 82% of global internet traffic came from video streaming and downloads, making it …
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