When it comes to reaching an audience with a targeted offer, the success of your campaign depends highly on how well you communicate with your intended audience. The communication sequence you use will determine whether the consumers you are trying to reach take an intended action. When you don’t plan your communication sequence carefully, you …
The Secret to the Advertising Communication Sequence Read More »
Understanding the importance of digital marketing for your dealership only takes a perfunctory look at the data: 95% of vehicle buyers use the internet to research vehicle information. Twice as many buyers start their research online versus at a dealer. If you aren’t reaching your buyers online, you aren’t reaching them — period. Today, when …
8 Digital Marketing Tactics Your Business Needs to Know Read More »
As a dealership, there are probably at least a handful of competitors with a notable impact on your business’s success. These competitors might be leading in sales in your area, they might be effectively converting your customers to their business, or they might just be killing their marketing game. No matter what makes these competitors …
Today, 73% of users use multiple channels during their shopping journey. Companies are taking note and employing a myriad of digital marketing strategies to reach consumers. From investing in mobile apps to interacting with customers via social media, brands understand that to increase revenue, they must meet their customers where they are — online. One …
How to Build a Social Media Marketing Strategy Based on Offline Sale Conversion Tracking Read More »
Dealerships compete in a difficult space where creating brand loyalty is complex and often costly. Unlike traditional retailers who sell multiple products to a consumer in a given week, dealerships have a small window of opportunity to close large sales. In fact, in the U.S. today, most car owners are waiting six to eight years between …
Everything You Need to Know About Service Retention Read More »
Dealerships once content to drop fliers into a mailbox are shifting their focus. Marketing has become increasingly about having a strong digital presence across channels. Looking back on 2020, in surveying dealership owners, DealerNewsToday reported that dealers are moving their marketing focus to involve key areas including: Search Engine Optimization (SEO) — shifting away from …
Tricks for Re-marketing to Your Competitor’s Website Visitors Read More »
The average American spends nearly 24 hours a week online. Additionally, the daily time spent on social media worldwide amounts to 145 minutes per day. With consumers spending more and more time online, it is little wonder that businesses are taking notice and adjusting marketing strategies and ad spend accordingly. For dealerships, having an online …
How to Lower Ad Spend While Increasing Your Digital Presence Read More »
At one point, businesses that wanted to reach customers online only needed to focus on a few small tasks. Build a website. Start a Facebook page. Pay for an ad. Today, however, online channels no longer stand alone in your consumer’s mind. Increasingly, consumers expect to interact with your brand across channels without friction. With …
The Importance of Optimizing Your Customer’s Journey Across Channels Read More »
Google My Business is a remarkably powerful tool. In research performed by Statista, it was identified that 84% of customer searches for businesses are discovery. This means that the majority of the time when customers are looking for a business or service, they will search by a keyword and discover businesses near them via Google …
7 Important Best Practices for Google My Business Posts Read More »
Recall events present a powerful opportunity for dealerships to boost service appointments. However, as with any marketing plan, for a recall event to succeed in acquiring and retaining new customers, it has to be backed by an intelligent strategy. In this guide, you will learn everything you need to know about using a recall event …
Everything You Need to Know About Using Recall Events to Boost Service Appointments Read More »
Our lookbook has examples of our display ads we have created for clients.
