The marketing landscape moves at record speed to keep pace with consumers’ evolving needs and preferences. As a result, the way marketers talk about their work—ad features and formats, targeting, performance metrics, and more—is also constantly in flux. Complex terminology, acronyms, and buzzwords dominate marketing speak, and new ones emerge regularly. We recognize that marketing …
Imagine creating just one digital graphic or video and sending it to millions of eyes. This is the new reality we live in today, where digital marketers have the potential to reach every person on the planet with a single advertisement. Big companies such as Coca-Cola, Nike, and Facebook are already in the game, and …
In the Google Ads platform, advertisers can work with different paid search keyword match types to enhance campaigns. Each type has advantages and disadvantages, which can be very effective in the right hands. Using a suitable match type can yield higher click rates and/or conversion rates or even avoid duplicate ad servings. In the end, …
Our lookbook has examples of our display ads we have created for clients.
