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- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
Audience Targeting: Improve ROI by Matching Advertisements to Receptive Audiences
The term “one size fits all” may be true for some things, but it certainly is not the case in digital marketing. A marketing approach that targets one type of audience may not be as effective on another audience. As any savvy digital marketer knows, the more precise the campaign, ...
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How To Determine Your Offers
Any marketer will tell you that every advertising campaign is different. But most won’t tell you that you’ll find one common aspect in any successful marketing campaign: A powerful hook. An offer so enticing that your target audience can’t resist taking action — like the promise of everything you need ...
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A Guide to Social Media Paid Advertising
Social media platforms have gained increasing share within brands’ media mixes for their unique ability to reach diverse, highly engaged audiences. By the end of 2024, advertisers are expected to spend $219.8 billion on social media, making up more than a third of all digital investments. This will likely grow ...
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Understanding the Difference Between SEO and SEM
Search engine optimization (SEO) and search engine marketing (SEM) are two pillars of digital marketing. Although the terms are sometimes used interchangeably, they each have a distinct meaning. SEO involves optimizing your website and online content for organic search, while SEM is paid search advertising. Each is an important strategy, ...
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Advanced Bid Management Strategies in Paid Search Campaigns
Proving the value of media investments has never been more critical. Every dollar spent is under the microscope. Marketers need to keep a close tab on how they allocate budget and the return on investment (ROI) of their media placements to optimize ad spend and maximize campaign impact on the ...
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Worldwide Reach at Your Fingertips: The DSP in Programmatic Advertising
Media buys are great ways for brands to reach the right audiences quickly and at affordable prices. Unfortunately, searching for publishers, requesting ad space, negotiating an agreement, and following through with the transaction can be time-consuming. That’s where programmatic advertising can help. This technology allows advertisers to advertise almost instantaneously ...
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When To Increase Your Paid Search Budget
Marketers today face a tall order to maximize media placements’ return on investment (ROI) while reducing their overall spend. This is especially true in paid search advertising, also frequently referred to as search engine marketing (SEM), because the digital landscape moves at a record pace. That’s why effective paid search ...
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Out-Perform Automotive Industry Averages With J&L Marketing
In the ever-evolving world of digital marketing, particularly within the automotive sector, maintaining a competitive edge can seem daunting. That’s where metrics and benchmarks become indispensable, providing crucial insights into campaign performance and avenues for improvement. In this blog, we explore two key metrics—Click Through Rate (CTR) and Cost Per ...
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What Is Ad Rank? Here Are Some Tips To Get Higher Rank, Too
The Google Ads platform allows advertisers to reach nearly limitless consumers on the Google Search Network, non-search websites, videos, and mobile apps. Brands may bid in auctions to display concise advertisements, product inventory, and company services to users. To keep the quality of sponsored results high, Google instituted a complex ...
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Measuring Success in OTT and CTV Video Advertising Campaigns
Although it certainly feels like a lifetime ago, it hasn’t been that long since people regularly relied on cable or bunny ears to provide access to their favorite shows and movies. But now, those days are in the rearview mirror, replaced by the rise of smart TVs and on-demand streaming ...
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