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- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
Lead Generation
13 Ways to Improve the Quality of Your HVAC Leads
As an HVAC professional, the only way to grow your business is to increase the number of leads you receive each month. But increasing the number of leads is not enough. In fact, it is arguably more important to increase the quality of your HVAC leads rather than just the ...
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Digital Marketing
Digital Marketing Basics for Automotive Services
For those who run an auto shop, reaching customers requires a robust digital marketing strategy. Traditional tactics, such as direct mail and door-to-door flyers, are no longer the main methods for reaching those who need automotive services. Instead, most consumers searching for auto services do so via their mobile devices. ...
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J&L Marketing named a 2022 Google Premier Partner
LOUISVILLE, Ky.–(BUSINESS WIRE)–Louisville, Kentucky based digital and direct marketing agency, J&L Marketing, has achieved 2022 Premier Partner status in the Google Partners program. This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program. ...
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Digital Marketing
Step-by-Step Guide for Claiming Your Business Online
For those who work in service-related industries, such as HVAC technicians, plumbers, electricians, and auto mechanics, ensuring that your business information can be located quickly and easily online is critical to your success. Not only does your business need to be easy to find online through a localized search, but ...
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Marketing Ideas
9 Texting Tips for Automotive Shops
Texting has become a powerful tool for businesses looking to market their services more directly. With text message open rates as high as 98%, contrasted against 20% open rates for email, it is easy to see why texting is an effective means for reaching your audience. Not only are text ...
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Marketing Ideas
Value Over Discount: How to Increase Sales without Lowering Price Tags
Whether you’re managing a dealership facing inventory lows or launching a new business in an already crowded marketplace, when you need to increase sales, it’s easy to look at a common tactic to boost your numbers — slashing your prices. However, lowering the price tags on your goods or services ...
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Event Marketing
How to Start Your Year Right with a Recall Service Event
During the earliest stages of the pandemic, daily car usage plummeted. According to one study, daily trips for those living in urban areas dropped by 42%. And, while some are returning to their pre-pandemic routines, many companies have made major shifts in the way their workforce operates, allowing for an ...
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Social Marketing
10 Ways to Make Your Social Media Presence Stand Out
By January 2021, worldwide social media users reached an estimated 4.2 billion. With these high numbers of users, having a social media presence is vital for any brand. Brands can interact with their customer base through social media channels, building trust and long-term loyalty. Not only that, but social media ...
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Digital Marketing
Month-by-Month Tips for Improving Your Digital Presence in 2022
If the past two years have taught us anything, it’s that consumers are using digital channels more than ever before to interact with brands and make purchasing decisions. According to a study by Google, during the initial year of the pandemic alone, customer interest in online shopping and how to ...
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Marketing Ideas
9 Creative and Easy Ways to Use Video to Market Your Dealership
Videos are a compelling way to capture the attention of potential car buyers. In fact, according to Google, video influences 75 percent of auto buyers during the decision-making process of purchasing a vehicle. And, while you are probably already using videos to advertise your dealership, you can do far more ...
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