With the changing of yet another season, it’s time to start planning for your dealership’s end-of-the-year sales event. But this year, what if you could host an event that was far more than simply another hard push to meet sales quotas? What if you could host an event that, yes, ...

Over the past few years, there has been a massive focus on using customer data to drive improved customer engagement via marketing campaigns — and, rightly so. However, the amount of customer data available at our fingertips today is unlike any time in history. We can learn what our customers ...

Retargeting is a digital marketing strategy that allows dealerships to further their reach and digital impact with potential customers. But for retargeting to succeed, the campaign has to be managed and run well. Rather than simply throwing marketing dollars at another retargeting campaign, business owners and marketing managers need to ...

One of the biggest challenges for those who operate a dealership is differentiating yourself in today’s crowded market. Customers are increasingly reliant upon a quick internet search to decide about vehicle purchases and scheduling maintenance services. This can make it extremely difficult to compete and to ensure that customers choose ...