Dealerships compete in a difficult space where creating brand loyalty is complex and often costly. Unlike traditional retailers who sell multiple products to a consumer in a given week, dealerships have a small window of opportunity to close large sales. In fact, in the U.S. today, most car owners are waiting ...

Dealerships once content to drop fliers into a mailbox are shifting their focus. Marketing has become increasingly about having a strong digital presence across channels. Looking back on 2020, in surveying dealership owners, DealerNewsToday reported that dealers are moving their marketing focus to involve key areas including: Search Engine Optimization ...

When it comes to digital strategies, there are two basic forms of reaching consumers: organically and through paid media strategy. For businesses looking to increase scheduled services in 2021, both methods will be important. However, paid media strategies are one of the most effective and immediately viable options for businesses ...

Sales events are an effective strategy for driving foot traffic through your doors, allowing staff members to interact with potential clients and convert warm leads into closed sales. However, sales events should be about far more than just what happens during the one to three days the event takes place. ...

Recall events present a powerful opportunity for dealerships to boost service appointments. However, as with any marketing plan, for a recall event to succeed in acquiring and retaining new customers, it has to be backed by an intelligent strategy. In this guide, you will learn everything you need to know ...