The success of video marketing is hard to deny as videos continue to influence traffic, leads, and sales. From short marketing videos that grab attention on social media to more extended how-to demonstrations that cement customer loyalty, videos remain popular with consumers and a priority for marketers. Today, 88 percent of ...

Anyone can publish a website and write blogs. However, Google’s success relies on delivering relevant, accurate content to the end-user. They want to filter out misleading and poorly written sites and prioritize quality information. For this reason, they continually develop their process of filtering for trustworthy and authoritative websites. Positioning ...

Digital marketing has transformed a brand’s ability to target specific audience segments and engage prospects before and after purchasing. As the online advertising world becomes more competitive, companies want to optimize ad results and maximize their digital marketing ROI. Facebook and YouTube are the two most-populated social media platforms. Worldwide, ...

With hundreds of sellers competing in the same space, merely promoting your brand is no longer enough. You need to build customer trust. Unlike 20 years ago, consumers have the internet as a resource to inform their decisions. Buyers are suspicious of advertising claims and are likely to mistrust unfamiliar ...