Did you know more than 6 million companies use Facebook ads to promote their business? And, 67% of marketers claim that Facebook is their most important social media channel. Facebook advertising is no longer an optional tool for businesses in the automotive industry. In today’s digital and mobile world, it’s a necessity. ...

If you want to improve your digital retailing results, you need to understand how to implement successful marketing that supports your virtual showroom. This starts with understanding your customers’ online journey. Too often, a customer finishes their buying journey alone. They sell themselves online before a dealer ever gained the ...

Car dealership showrooms across the nation have been instructed to close their doors until the COVID-19 pandemic subsides. However, since service departments are deemed an essential business, dealerships must now shift their focus to driving revenue through this avenue. Of course, with no one walking through the showroom doors, car dealerships will ...

Let’s admit it. We’re all addicted to social media. GlobalWebIndex reported that people spend approximately 2 hours and 23 minutes daily on social media browsing and messaging. And, with more eyes on social media than ever before due to global health concerns, digitally-driven businesses are no longer an option. It’s a necessity ...

Think about the last time you purchased a car from somewhere other than your dealership. What was that experience like? Were you able to easily navigate the dealership’s website and request a test drive? Did the sales team go above and beyond to ensure your needs were met? Was the ...

With approximately 2.5 billion monthly active users on Facebook, your dealership should be expanding its reach by utilizing Facebook Marketplace and Messenger to reach potential and new customers. Consider the following tips on expanding your customer base. Expand Your Customer Base with Facebook Marketplace In 2016, the changes Facebook enacted in the Marketplace ...

The car purchasing process has evolved. Customers make fewer visits to the dealership and arrive armed with information. They often know the make, model, and features they want before they walk into a showroom. They are wary of sales tactics. Buyers expect a positive experience during and after the purchase ...