Customer service is the foundation of every sale at your car dealership. If a customer experiences lackluster service, they’ll simply hop over to the next dealership in town. On the other hand, if they receive unbeatable customer service, you’ve gained a loyal customer for life. As a result, the level ...

Relationship building is a key factor in the success of your small-town dealership. You need to build strong relationships with customers in your local community. However, you may need to rethink your marketing strategy for 2020 to effectively connect with today’s tech-savvy consumer. Connecting with Today’s Consumer Google research has ...

Is your car dealership still not on the video marketing bandwagon? If so, perhaps these statistics will change your mind. A study by the Aberdeen Group noted that video marketers generate 66% more qualified leads per year. In their 2019 findings, Social Media Today reported that including a video on a landing page can increase conversions ...

Standing out from the competition is among every car dealership’s top concerns. While excellent marketing campaigns and inventive deals will certainly help you in the long run, some dealership attributes stand the test of time when it comes to beating out the competition in sales and overall perception. On episode ...

Customer experience is an important factor in boosting sales at your dealership. The CBT Automotive Network reported that “54% of consumers would buy from a dealership that offers their preferred experience even if it did not have the lowest price.” That statistic shows how much customers value a positive shopping experience. Relating ...

If your car dealership uses Gmail, you’ve likely noticed the “Social” and “Promotions” tabs in the top menu. Within these tabs, you’ll find everything from email notifications about activity on your social profiles to promotional newsletters from online retail brands or companies you follow. You’ll also discover sponsored Gmail ads. ...

How often do you click on ads when you’re searching on Google or another search engine? Odds are, you weren’t even aware that the listing you clicked on was a paid advertisement. According to a Search Engine Land report in 2019, 63 percent of people said they’d click on a Google ad. ...

The digital marketing industry is always changing. If you are not current with those changes, you could lose out on improving the reach of your dealership. Optimize your digital marketing strategy for the upcoming year by transforming the way you connect with current and new customers. Connect More Effectively with ...

It’s tempting to jump at every marketing opportunity that comes your way. Whether you’ve been offered a new partnership or have a sudden increase in marketing funds, you should vet each opportunity properly. After all, some opportunities may not be the right fit for your dealership. This same concept applies ...