Have you ever found a company online only to be thoroughly disappointed when you visited their physical location? Your first impression of the company didn’t match the physical reality, leaving you confused and disheartened. According to one study, 94 percent of consumers research a business online before visiting a store. And 81 ...

Today’s savvy consumer spends more time researching vehicles online before they even step onto a dealership lot. According to insights from Think with Google, seeing a 360-degree video of a car was more than enough to convince 56% of auto shoppers to buy it, without test driving it first. This change in ...

Brand awareness for your dealership is more important than you might think. Today’s consumers spend approximately 59% of their time researching vehicles online before heading to a dealership. Gone are the days when people went to their local dealership first to make a vehicle purchase. If you want to improve customer loyalty ...

Using the right language in all your advertising efforts will give buyers a positive first impression of your automotive dealership. You don’t usually get a second chance to make a great first impression. Advertising that comes off as pushy or cheesy is a big turnoff to potential buyers. In this ...

Car dealerships send and receive emails all day long. Between communicating with prospective leads and keeping in touch with current clients, email is a vital part of any automotive operation. An estimated 4.3 billion people will use email by 2022. Can you guess how many of those users are in the market ...

As an automotive dealer, you’re always looking for the next best way to pair consumers with their dream car. But the days of cold leads and hoping someone walks through your door needling you for information are over. Today, automotive manufacturers and dealerships rely on a myriad of online marketing ...

In the world of business, making mistakes along the way is inevitable. It’s a learning process. Running a dealership has a long list of to-dos to check off to really be successful, so it’s common for these mistakes to happen. These are the common mistakes made that dealers should avoid. ...

Marketing done right is a never-ending cycle of creating, testing, utilizing, and improving. As a result, dealers today are seeing more and more of their time engulfed by the constant demands for attention that many automotive marketing strategies require. This is because marketing today requires you to come to the ...

Regardless of how good a dealer’s marketing strategy is, if they can’t get consumers to take action… it’s all for nothing. Marketing’s job is to produce leads and sales – anyone can drive traffic to a website. What separates the pros from the amateurs is how they get them into ...

A dealership’s service department is often overlooked and forgotten about by car buyers. They hear “dealership” and immediately think of a lot full of polished cars, not the service department. Here’s a pro tip: Service departments hold the key to success for dealerships. Dealerships across the nation are bleeding customers; ...