Every new car show, sponsorship, billboard and brand marketing approach you participate in should include a way to capture the traffic and further the relationship – even if your prospects don’t convert right away. You want to give yourself the opportunity to convert institutional advertising into a direct response so ...

Over the last twenty years, there has been a strong focus by both manufacturers and dealers to improve customer loyalty. But, dealerships across the nation continue to lose customers. The customer experience has improved greatly, but customer retention has stayed about the same. Manufacturers and dealers have experimented with a variety ...

There is one thing you can do to immediately improve your digital marketing efforts and the best part there is no extra cost involved. Let’s face it, there are very few guarantees that a digital marketer can make regarding performance metrics. However, if you capitalize on these six ad extension examples ...

Today, automotive marketers do their best to create ads designed to drive traffic for dealers. Then they expect the prospect to do exactly what 98 percent of them do not want to do – call, email or visit the showroom. Your growth is in the 98 percent who currently ignore ...

There is a constant battle that rages between dealers and the manufacturer when it comes to marketing and advertising. It’s been my experience that dealers tend to put more importance on generating instant traffic to their website, phones and showrooms, while manufacturers put more emphasis on brand image. When dealers ...

Digital marketing is a beast of its own and with the wrong advice or implementation, a lot can go wrong! But, as a dealer, it’s frustrating to not know if something isn’t right with your digital marketing and, if there is something wrong, it can take a long time to ...

This is the fifth and final installment from a recent blog titled These Are the 5 Automotive Tips You’ll Love in the New Year. The average dealership retains less than 25% of its clients over the average buying cycle. Retaining and winning back lost clients is not where a dealership’s biggest ...

This is the fourth follow-up in a series of five from a recent blog titled  These Are the 5 Automotive Tips You’ll Love in the New Year. Think about all the time, effort, expense, and credit-building activity you put into attracting new clients (conquest business) when there is a much easier ...

This is the third follow up article in a series of five from a recent article titled  These Are the 5 Automotive Tips You’ll Love in the New Year. Today’s article covers the two critical rules 1) Test everything and 2) See rule #1. In this article, you’ll learn how ...