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- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
Transparency in Reporting
Reporting is an essential part of any digital marketing campaign. Your initial insights give you information about your current performance, and your following reports track your progress. Each report you publish over time tells the story of your marketing efforts and the lessons learned along the way. However, too often, ...
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8 Signs Your Content Is Providing Value
One of the hardest parts of search engine optimization (SEO) is remembering that there are real human readers behind all of your metrics. Too often, brands get caught up in writing for the algorithm and focus too much on Google bots and keyword optimization rather than actual user intent. However, ...
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State of Hashtags 2023: How to Maximize Effectiveness for Your Dealership
Social media still seems like a relatively new concept, but the hashtag (#) has existed for over 16 years. In 2007, Chris Messina proposed using the pound sign to track conversations related to a conference. A few months later, users started using hashtags to track the spread and coverage of ...
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How to Use AI in Content Creation Without Angering Google
In April 2022, Search Advocate John Mueller said that auto-generated content is a form of spam that could result in penalties if brands regularly use it to create content. This drove countless agencies and content departments away from artificial intelligence (AI) to avoid harming their search rankings. However, by February ...
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Local Marketing Best Practices Across Your Digital Channels
Do you have a specific strategy to reach local customers? According to data by ReviewTrackers, 58% of companies don’t. A third of companies wish they had a plan in place to target local search customers, but only 30% actually do. Local search is a compelling and affordable way to reach ...
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Auditing Your Paid Search: 7 Signs of Waste in PPC Campaigns
Two of the biggest challenges when managing paid search campaigns are sticking to a budget and maximizing return on investment (ROI). The majority (86%) of companies can’t exceed a monthly budget, and 28% of companies manage their spending by setting limits within Google Ads. However, if you can’t exceed how ...
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The Pulse on AI: What Customers Think of this Tool and How to Implement it Effectively
Over the past few years, artificial intelligence (AI) has transitioned from a theoretical concept for many Americans to a practical tool that people can try. For example, 58% of Americans have at least heard about ChatGPT — an AI tool that generates text and conversations. ChatGPT has become so popular ...
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7 Ways to Make Your Website More Interactive and Engaging
Your digital marketing efforts work together to drive traffic to your website, but are you giving visitors a good reason to stay there? A static website or pages without valuable resources will make visitors bounce and never return again. This is an inefficient way to use your marketing budget because ...
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What Is Conversational Marketing and How to Harness This Powerful Resource
One of the most significant transitions in the world of marketing over the past few decades has been the switch from broadcasting to engagement. In the 20th century, the goal was to broadcast your message to as many people as possible, from billboard advertisements to Super Bowl spots. However, the ...
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How to Engage Customers After They Buy with Your Digital Marketing Efforts
Studies have found that the average American is holding on to their car for longer than ever. Most people own their vehicles for at least eight years before they consider upgrading to a new model. While this data reflects the quality of the cars on the market, it can also ...
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