It’s a tale as old as time and a truth everyone knows: content is king. But today, there’s no disputing that video content is the ultimate king of content forms—and for pretty much everything. According to a tech conference interview with Prabhakar Raghavan, the Senior Vice President of Google, almost ...

Average video duration is useful for determining the right video lengths for your business’s marketing plan. Analyzing video adjustments is critical, mainly since analytics can vary, and changes are necessary to increase viewership. Bounce rate statistics are also important because they determine whether visitors find the page content uninteresting or ...

From TikTok to YouTube Shorts to Instagram Reels, video is everywhere in digital marketing in 2023. 50% of consumers prefer video over other types of content, and 91% say they want to see more video content from brands. In 2022, a whopping 82% of global internet traffic came from video ...

In today’s TikTok-obsessed world, it’s no surprise that marketers are finding that video content delivers some of the highest returns on investment (ROI) compared to other forms of content. In fact, Wyzowl’s 2023 State of Video Marketing report reveals that video content gives as much as 92% of marketers a ...

Brands are constantly looking for new ways to engage with customers. They try traditional ads, digital promotions, and social media content to win audiences over. However, these channels aren’t always perceived as trustworthy — especially when they stand alone. According to Statista, only 19% of consumers trust advertising on social ...

It’s easier than ever to create video content for your business. You can grab your smartphone, find an area with good lighting, and make TikTok and YouTube footage within a matter of minutes. Not only is video content seemingly easy, but it’s also in demand. More than half (53%) of ...

June 2023 was the last month to use Universal Analytics (UA) before Google triggers its Analytics 4 update. You can still see your UA insights after July 1, but all new data will flow into Google Analytics 4 (GA4) processing tools and display channels. Google Analytics 4 is meant to ...

There are multiple facets to any SEO strategy. Your automotive business might develop tactics for branded keywords, “near me” terms, and non-brand words and phrases related to your products and services. Even within your non-brand terms, you might realize the high-potential opportunity to target long-tail keywords, which are longer phrases or full questions ...

Video continues to be a powerhouse tool for digital marketing. The average person watches 17 hours of videos online each week, ranging from long-form YouTube tutorials to quick clips across Facebook, Instagram, and TikTok. Not only is video engaging, but it is also sharable. On average, people are 52% more ...