The term “one size fits all” may be true for some things, but it certainly is not the case in digital marketing. A marketing approach that targets one type of audience may not be as effective on another audience. As any savvy digital marketer knows, the more precise the campaign, the better the results. The …
Audience Targeting: Improve ROI by Matching Advertisements to Receptive Audiences Read More »
Any marketer will tell you that every advertising campaign is different. But most won’t tell you that you’ll find one common aspect in any successful marketing campaign: A powerful hook. An offer so enticing that your target audience can’t resist taking action — like the promise of everything you need to craft successful offers. This …
Social media platforms have gained increasing share within brands’ media mixes for their unique ability to reach diverse, highly engaged audiences. By the end of 2024, advertisers are expected to spend $219.8 billion on social media, making up more than a third of all digital investments. This will likely grow as new social platforms, ad …
Search engine optimization (SEO) and search engine marketing (SEM) are two pillars of digital marketing. Although the terms are sometimes used interchangeably, they each have a distinct meaning. SEO involves optimizing your website and online content for organic search, while SEM is paid search advertising. Each is an important strategy, and both can get your …
Understanding the Difference Between SEO and SEM Read More »
Proving the value of media investments has never been more critical. Every dollar spent is under the microscope. Marketers need to keep a close tab on how they allocate budget and the return on investment (ROI) of their media placements to optimize ad spend and maximize campaign impact on the bottom line. Search engine marketing …
Advanced Bid Management Strategies in Paid Search Campaigns Read More »
Media buys are great ways for brands to reach the right audiences quickly and at affordable prices. Unfortunately, searching for publishers, requesting ad space, negotiating an agreement, and following through with the transaction can be time-consuming. That’s where programmatic advertising can help. This technology allows advertisers to advertise almost instantaneously on many platforms. If interested, …
Worldwide Reach at Your Fingertips: The DSP in Programmatic Advertising Read More »
Marketers today face a tall order to maximize media placements’ return on investment (ROI) while reducing their overall spend. This is especially true in paid search advertising, also frequently referred to as search engine marketing (SEM), because the digital landscape moves at a record pace. That’s why effective paid search strategies are not a one-and-done …
The Google Ads platform allows advertisers to reach nearly limitless consumers on the Google Search Network, non-search websites, videos, and mobile apps. Brands may bid in auctions to display concise advertisements, product inventory, and company services to users. To keep the quality of sponsored results high, Google instituted a complex system that digital advertisers must …
What Is Ad Rank? Here Are Some Tips To Get Higher Rank, Too Read More »
Although it certainly feels like a lifetime ago, it hasn’t been that long since people regularly relied on cable or bunny ears to provide access to their favorite shows and movies. But now, those days are in the rearview mirror, replaced by the rise of smart TVs and on-demand streaming services. Not only has this …
Measuring Success in OTT and CTV Video Advertising Campaigns Read More »
Any company that may store customer or client information needs to be aware of the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), and a range of global data privacy regulations. Many organizations use these standards to institute strict data safety policies and adjust their technologies to prevent data theft and mismanagement. The …
How CCPA and GDPR Impact Data Privacy in a Changing Landscape Read More »
Our lookbook has examples of our display ads we have created for clients.
