Understanding the importance of digital marketing for your dealership only takes a perfunctory look at the data: 95% of vehicle buyers use the internet to research vehicle information. Twice as many buyers start their research online versus at a dealer. If you aren’t reaching your buyers online, you aren’t reaching them — period. Today, when …
8 Digital Marketing Tactics Your Business Needs to Know Read More »
As a dealership, there are probably at least a handful of competitors with a notable impact on your business’s success. These competitors might be leading in sales in your area, they might be effectively converting your customers to their business, or they might just be killing their marketing game. No matter what makes these competitors …
Today, 73% of users use multiple channels during their shopping journey. Companies are taking note and employing a myriad of digital marketing strategies to reach consumers. From investing in mobile apps to interacting with customers via social media, brands understand that to increase revenue, they must meet their customers where they are — online. One …
How to Build a Social Media Marketing Strategy Based on Offline Sale Conversion Tracking Read More »
The average American spends nearly 24 hours a week online. Additionally, the daily time spent on social media worldwide amounts to 145 minutes per day. With consumers spending more and more time online, it is little wonder that businesses are taking notice and adjusting marketing strategies and ad spend accordingly. For dealerships, having an online …
How to Lower Ad Spend While Increasing Your Digital Presence Read More »
At one point, businesses that wanted to reach customers online only needed to focus on a few small tasks. Build a website. Start a Facebook page. Pay for an ad. Today, however, online channels no longer stand alone in your consumer’s mind. Increasingly, consumers expect to interact with your brand across channels without friction. With …
The Importance of Optimizing Your Customer’s Journey Across Channels Read More »
Google My Business is a remarkably powerful tool. In research performed by Statista, it was identified that 84% of customer searches for businesses are discovery. This means that the majority of the time when customers are looking for a business or service, they will search by a keyword and discover businesses near them via Google …
7 Important Best Practices for Google My Business Posts Read More »
If the past year has taught businesses anything, it is that an online digital presence, with a full digital showroom, is more important than ever. While restrictions related to COVID-19 forced many consumers to change their buying behaviors, these changes are here to stay. The effects of 2020 only increased pre-existing trends in researching and …
Listen to the latest buzz around social media, and you’re sure to hear Clubhouse mentioned. Clubhouse is a new and unique social media app that lands somewhere between listening in on party-line telephone calls from the 1900s and tuning into an interactive modern podcast. Shrouded in an air of mystery with its invite-only access, Clubhouse …
Clubhouse 101: The Basics Your Business Should Know About Using Clubhouse Read More »
Clubhouse has risen to popularity practically overnight. While the app was launched in the spring of 2020, it wasn’t until recent months that users soared from thousands to millions, largely due to the sudden rise in celebrity presence. With $110 million of funding raised, this app looks to be far more than a momentary success. …
Best Practices for Using Clubhouse to Build Relationships Read More »
In many cases, you and your competitors will offer similar products, similar pricing, and potentially, even a similar experience. This can make it extremely difficult to differentiate your business from the rest, particularly when you operate in a crowded vertical. However, central to any business’s success remains its ability to showcase its unique value proposition …
Showcasing Your Company’s Unique Value Proposition Read More »
Our lookbook has examples of our display ads we have created for clients.
