Consumers flock to brands that relate and feel human, rather than robotic and stiff. As humans, we want to identify with the brands we have something in common with. We want to imagine a person on the other side of any interaction, and, ultimately, we want to feel good about the brands with which we …
In the world of digital shopping, it remains more critical now than ever before to ensure your marketing strategy meets consumers in their domain — online. For auto dealerships, this remains increasingly true. Recent data indicates that 92% of car buyers, including your previous customers, research online before buying. However, beyond just having an online …
You Need to Know How to Improve Your Marketing With These 5 Relevant Data Points Read More »
In 2020, COVID-19 changed the landscape of our personal and professional lives. Digital marketing has been increasingly crucial to companies over the past two decades, but the pandemic accelerated online activity and engagement. Bored at home, people went online. Even as vaccines promise a return to normal, some consumer behaviors and marketing strategies will be …
8 Digital Marketing Trends That You Cannot Ignore in 2021 Read More »
Consumers are everywhere. They have desires to be met and problems to be solved. The only thing standing between you and them is access. Done right, B2C digital marketing delivers that access. It encompasses the strategies used to get your business’s product or services in front of consumers where they are shopping for them. It …
Loyal customers sustain your company’s long-term success through repeat purchases. It’s more expensive to get new clients than to keep clients, so existing customers deliver more profit per transaction. Satisfied, long-term customers can become small marketing centers for your business as they talk about your products and services and share your posts and offers. Even …
Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand. Distinct from traditional marketing, which is a one-way communication, social media marketing offers a two-way conversation. Engaging your audience online provides direct feedback that can deepen your …
The success of video marketing is hard to deny as videos continue to influence traffic, leads, and sales. From short marketing videos that grab attention on social media to more extended how-to demonstrations that cement customer loyalty, videos remain popular with consumers and a priority for marketers. Today, 88 percent of video marketers report a positive …
Anyone can publish a website and write blogs. However, Google’s success relies on delivering relevant, accurate content to the end-user. They want to filter out misleading and poorly written sites and prioritize quality information. For this reason, they continually develop their process of filtering for trustworthy and authoritative websites. Positioning your website as an online …
How to Increase Visibility Through Online Authority Read More »
Digital marketing has transformed a brand’s ability to target specific audience segments and engage prospects before and after purchasing. As the online advertising world becomes more competitive, companies want to optimize ad results and maximize their digital marketing ROI. Facebook and YouTube are the two most-populated social media platforms. Worldwide, Facebook commands about 2.7 billion …
12 Ways to Improve Facebook and YouTube Ad Results for 2021 Read More »
With hundreds of sellers competing in the same space, merely promoting your brand is no longer enough. You need to build customer trust. Unlike 20 years ago, consumers have the internet as a resource to inform their decisions. Buyers are suspicious of advertising claims and are likely to mistrust unfamiliar brands. They prefer to seek …
7 Marketing Strategies That Build Customer Trust Read More »
Our lookbook has examples of our display ads we have created for clients.
