Email is essential when it comes to conversions. To take advantage of the leads that are generated by your marketing efforts, you’ll need to follow-up through email. If you don’t reach out, follow up, and nurture your sales-qualified leads, your conversions will suffer and you’ll be leaving car deals on the table. Follow-up emails should …
From getting excited to hear “You’ve Got Mail” to scrolling through hundreds of junk messages each day, the landscape of email marketing has changed drastically over the decades. The medium is so popular that businesses spent an estimated $350 million on email advertising in 2019 alone. As a car dealership, you already compete with other dealers in …
7 Email Marketing Mistakes that Might Cost You the Sale Read More »
Max Zanan, author of Perfect Dealership: Surviving the Digital Disruption, wrote, “The automotive retail industry is under more pressure than ever. Lower margins, stricter regulations, heavy competition, and the rise of online auto sales.” Zanan shares that, “Unless car dealerships change—and change quickly—they risk falling into the same digital gulf that obliterated the corner video store …
Tips on Helping Your Sales Team Improve Their Product Knowledge Read More »
Head of Strategic Analytics at Google Marketing, Avinash Kaushik shares in a recent Think With Google article how to become smarter advertisers in 2020. He shared three resolutions that marketing teams should strive to accomplish in this new year. One resolution that stood out was to become smarter in how metrics are measured. Kaushik shared, “Always provide …
How to Utilize Customer Segmentation to Optimize Marketing Efforts for Increased ROI Read More »
Think about how many devices you use in a day. At your dealership and home, you’re constantly switching between your computer and phone, and perhaps even your tablet. Your customers act similarly. Studies show that 90% of people use multiple screens sequentially. With this in mind, each aspect of your car dealership’s online experience and marketing efforts …
Compatibility with Multiple Devices is More Important Than You Think Read More »
According to a Google Impact Report, businesses that use paid search ads “make an average of $2 in revenue for every $1 they spend on Google Ads.” If your dealership hasn’t yet run a PPC ad campaign, you should consider starting one today. The process for setting up your ad campaign is simple, and you can …
Campaigns, Ad Groups, Keywords, and Ads—How to Set Yourself Apart Read More »
Social media platforms have changed significantly since the early 2000s and beyond when MySpace reached 1 million monthly active users in 2004. Facebook is now the top social media platform, with 2.375 billion monthly users – Twitter has 3.36 million, and LinkedIn has 1.06 million. That’s a large audience of potential customers that your dealership could …
How to Keep Up-To-Date with Changes in Social Media Ads Read More »
Marketing floods our inboxes, websites, social media feeds, and even texts and voicemails every day. We live in a world of oversaturated marketing ploys. As a result, it’s becoming more and more difficult to release a marketing campaign that stands out from the rest. Statistics show that the average consumer is exposed to thousands of …
Marketing floods our inboxes, websites, social media feeds, and even texts and voicemails every day. We live in a world of oversaturated marketing ploys. As a result, it’s becoming more and more difficult to release a marketing campaign that stands out from the rest. Statistics show that the average consumer is exposed to thousands of …
Today, more than ever before, dealers have to decide on more outlets, options, and channels for their marketing. This is a time-consuming process that can undoubtedly be confusing at times, especially when trying to get the most out of a limited marketing budget. What needs to be considered for dealers like you are what channels …
Simple Marketing Tips You Need to Get More Out of Your Marketing Budget Read More »
Our lookbook has examples of our display ads we have created for clients.
