Video continues to be a powerhouse tool for digital marketing. The average person watches 17 hours of videos online each week, ranging from long-form YouTube tutorials to quick clips across Facebook, Instagram, and TikTok. Not only is video engaging, but it is also sharable. On average, people are 52% more likely to share video content …
Cookies are a ubiquitous part of the internet. They are found on almost every website, allowing you to power several of your digital marketing campaigns. However, Google announced that it plans to stop supporting third-party cookies — and it expects countless websites and service providers to accommodate this change. Take a deep breath; this isn’t …
Cookies are Going Away: What That Means for Your Business Read More »
In 2023, 91% of companies plan to utilize some form of video marketing. This is a dramatic uptick since 2016, when only 61% of businesses used video to connect with customers. Video content has become increasingly easy to invest in over the years. It used to require complex camera equipment and video editing software, but …
Video is the new darling of consumers and social media advertising. The rise of TikTok spurred Instagram and YouTube to expand their video options. Consumer love videos, from the shorts you find on some social media platforms to full tutorials and deep dives most often found on YouTube. Video content empowers consumers to enjoy the …
Companies often focus their marketing efforts on driving traffic to their website. This is a critical component of lead generation. Any company that wants to sustain or grow needs a combination of SEO optimization to generate organic search and paid ads to bring in targeted traffic. The problem is, what happens when a customer lands …
Content marketing can be a highly effective tool for driving a steady stream of new traffic to your business, but it only works if Google ranks your content. Without the right strategy, it is possible to put out volumes of content without making an impact. Making your content discoverable means creating value for the end …
New customers are essential to growth, but loyal and engaged customers are the lifeblood of any successful business. Some customers will advocate for your business because they love your products or service. Still, you don’t want to leave engagement up to chance. The foundation of a customer engagement mindset is understanding each customer in terms …
Despite the ever-increasing avenues for digital marketing, email marketing is hard to beat. Your email list is people who already know and like your business–so much that they opted in to receive your messages. Email marketing is essential to many companies’ marketing strategies because it works. According to HubSpot, 4 billion people use email daily, …
Unlike more general forms of interruption advertising such as radio and TV, digital marketing puts your brand in front of a targeted audience where they already spend their time. Social media advertising is a prime example, as social media consumes more of people’s time and attention every year. In 2005, when Pew Research Center started …
What Social Media Channels Should You Invest In? Read More »
As we wrap up the first quarter of 2023, we are beginning to see key trends emerge in marketing spending. Inflation concerns have been top of mind for most business leaders, influencing their spending decisions. However, it’s not all doom and gloom as we look toward the economy’s future. The International Monetary Fund (IMF) predicts that global …
Our lookbook has examples of our display ads we have created for clients.
