Social media platforms have gained increasing share within brands’ media mixes for their unique ability to reach diverse, highly engaged audiences. By the end of 2024, advertisers are expected to spend $219.8 billion on social media, making up more than a third of all digital investments. This will likely grow as new social platforms, ad …
Proving the value of media investments has never been more critical. Every dollar spent is under the microscope. Marketers need to keep a close tab on how they allocate budget and the return on investment (ROI) of their media placements to optimize ad spend and maximize campaign impact on the bottom line. Search engine marketing …
Advanced Bid Management Strategies in Paid Search Campaigns Read More »
Media buys are great ways for brands to reach the right audiences quickly and at affordable prices. Unfortunately, searching for publishers, requesting ad space, negotiating an agreement, and following through with the transaction can be time-consuming. That’s where programmatic advertising can help. This technology allows advertisers to advertise almost instantaneously on many platforms. If interested, …
Worldwide Reach at Your Fingertips: The DSP in Programmatic Advertising Read More »
Marketers today face a tall order to maximize media placements’ return on investment (ROI) while reducing their overall spend. This is especially true in paid search advertising, also frequently referred to as search engine marketing (SEM), because the digital landscape moves at a record pace. That’s why effective paid search strategies are not a one-and-done …
In the ever-evolving world of digital marketing, particularly within the automotive sector, maintaining a competitive edge can seem daunting. That’s where metrics and benchmarks become indispensable, providing crucial insights into campaign performance and avenues for improvement. In this blog, we explore two key metrics—Click Through Rate (CTR) and Cost Per Click (CPC)—comparing J&L Marketing’s 2023 …
Out-Perform Automotive Industry Averages With J&L Marketing Read More »
Cross-device marketing refers to the practice of delivering consistent marketing messages and experiences across multiple devices that consumers use to interact with brands. This includes smartphones, tablets, desktop computers, laptops, smart TVs, and other internet-enabled devices. Aiming to reach consumers seamlessly as they switch between devices throughout their daily activities, cross-device marketing ensures a cohesive …
No Device Left Behind: The Power of Cross-Device Marketing Read More »
In the Google Ads platform, advertisers can work with different paid search keyword match types to enhance campaigns. Each type has advantages and disadvantages, which can be very effective in the right hands. Using a suitable match type can yield higher click rates and/or conversion rates or even avoid duplicate ad servings. In the end, …
Google Ads’ Performance Max Channel is a valuable tool for keeping campaigns on track to deliver optimal results. It’s a goal-based campaign type with placements across all Google Ads inventory — YouTube, Display, Paid Search, Demand Gen, Gmail, and Maps. Performance Max uses Google AI to bring real-time insights into consumer behaviors, devices, and ad …
A Digital Marketer’s Guide to Performance Max Updates Read More »
In 2024, U.S. digital ad spending for the automotive industry is estimated to grow 11.1% to $21.22 billion, accounting for 7.2% of total digital ad spend. A thoughtful digital paid media strategy is now table stakes as more dealers and manufacturers fight for car buyer dollars across desktop and mobile devices. Meanwhile, recessionary pressures have …
A Guide to Automotive Digital Paid Media Benchmarks Read More »
Social media continues to be an essential tool companies use to market to customers. More than 92% of brands rely on social media to engage audiences, launch promotions, and sell their products. However, despite being a consistent presence in the marketing plans of countless businesses, social media continues to change. The current landscape at the …
What Do Social Media Users Expect from Brands in 2024? Read More »
Our lookbook has examples of our display ads we have created for clients.
