Each new customer brings value to your business. However, a single purchase or service call cannot compare with a long-term customer relationship. A loyal customer can be a significant source of revenue or referrals for years to come. Customer follow-ups can increase sales, bring positive reviews or referrals, avoid unhappy customers by resolving confusion, improve …
Websites have evolved from their humble beginnings as digital brochures for businesses. However, the time when an online presence was optional has long passed. Today, your website is a portal for customers and new prospects to understand and access your business. To fulfill its potential, your website has several jobs. It needs to help your …
Whether you are the owner of a small service business or the manager of a multi-location dealership, understanding your target audience plays a critical role in your marketing and sales tactics. From understanding how your audience researches products and services to what values push them to make their final purchasing decision, it is impossible to …
Insights into Your Audience: How to Gather Data on Your Target Audience Read More »
If you own or operate a service-based company, your business model likely involves a large amount of traveling to a customer’s home or business throughout a specified area to offer your services. Rather than operating as a traditional brick-and-mortar shop, a service-based business reaches customers across numerous miles, requiring different digital marketing strategies than a …
Reaching your customers is all about targeting them at the right moment and with the right communication strategy. In the past, many service businesses relied heavily on mailers, flyers, and paper ads to reach their customers with critical information. Most communication was handled via the phone or in person. As time has progressed, email has …
9 Effective SMS Marketing Examples for Service Businesses Read More »
Unfortunately, no matter how well you run your small business, no matter how outstanding of a job your staff does at providing quality customer service, the day will likely come when you receive a negative online review. While it is tempting to ignore these reviews, particularly if they are infrequent or seemingly unfounded, addressing your …
Local marketing campaigns are critical to long-term growth and continued profits for those running a small business. These campaigns allow companies to target key local audience segments, promoting ongoing growth and customer retention. This is particularly important for those operating a business in the service sector where customers are searching for where to do business …
6 Key Areas You Might Be Wasting Your Local Marketing Spend Read More »
Scroll through your newsfeed, visit a company website or even browse product recommendations on Amazon, and you’ll be greeted by the commonly used content form of video. Videos have become integral to successful marketing strategies with their ability to captivate, tell a story, and lead customers to make purchasing decisions. Videos can be designed with …
Steps for Producing Quality Marketing Videos for Your Small Business Read More »
Perform a quick search of a company or brand you know, and an interesting phenomenon will occur. You’ll most likely see that company’s name show up in two places. Hopefully, they will show up organically, reflecting the optimization of their online presence to showcase their business when searched. But secondly, and more curiously, you may …
Should You Pay for Ads for Your Own Business Name? Read More »
What started as a method for people to interact with family and friends has turned into an incredibly powerful marketing tool for small businesses. Social media platforms such as Facebook and Instagram allow small businesses to increase their reach, improve brand awareness, and market to highly specific audience segments. And, when you look at the …
Social Media Post Templates and Examples for Small Businesses Read More »
Our lookbook has examples of our display ads we have created for clients.
