The 2021 holiday season is nearly upon us. And, with the holidays comes a flurry of activity for retailers and service providers of all kinds. The good news is that according to Deloitte’s annual holiday retail forecast, holiday sales this year are projected to increase by 7% – 9%. In the report, Deloitte points to a …
8 Key Marketing Tips for the 2021 Holiday Season Read More »
When it comes to digital marketing, plenty of methods are available for increasing your dealership’s online reach. From paying for ads to engaging with customers on social media, the options for using the digital landscape to increase sales are nearly endless. One of the top areas where dealerships can see growth in their online reach …
Did you know that 95 percent of vehicle buyers use digital as a source of information during the car buying process? Twice as many vehicle buyers start their research online versus beginning at a dealership. And, beyond just the initial purchasing process, an online search is the number one place consumers turn to when looking for maintenance information. With so …
10 Quick Tasks Your Dealership Can Do Today to Improve Your Online Presence Read More »
With the changing of yet another season, it’s time to start planning for your dealership’s end-of-the-year sales event. But this year, what if you could host an event that was far more than simply another hard push to meet sales quotas? What if you could host an event that, yes, allows you to meet end-of-year …
How to Plan an End-of-the-Year Sales Event That Boosts Long-Term Customer Loyalty Read More »
Over the past few years, there has been a massive focus on using customer data to drive improved customer engagement via marketing campaigns — and, rightly so. However, the amount of customer data available at our fingertips today is unlike any time in history. We can learn what our customers think about politics and religion, …
What Dealerships Can Learn from Google’s Latest Customer Engagement Report Read More »
Retargeting is a digital marketing strategy that allows dealerships to further their reach and digital impact with potential customers. But for retargeting to succeed, the campaign has to be managed and run well. Rather than simply throwing marketing dollars at another retargeting campaign, business owners and marketing managers need to gain a deeper understanding of …
One of the biggest challenges for those who operate a dealership is differentiating yourself in today’s crowded market. Customers are increasingly reliant upon a quick internet search to decide about vehicle purchases and scheduling maintenance services. This can make it extremely difficult to compete and to ensure that customers choose your dealership. It’s an ongoing …
5 Tactics for Ensuring that Customers Choose Your Dealership Read More »
Central to almost any online marketing strategy is the desire to increase the amount of traffic visiting your website or online showroom. However, too often, when traffic is increased, there is no visible gain in relation to sales completed. One reason is that the traffic driven to the website is the wrong traffic. In fact, …
The Importance of Increasing the Right Traffic to Your Dealership’s Website Read More »
As a dealership, you’ll find that one of the best ways you can consistently bring customers through your doors is via your service center. Once you have created a loyal customer base for your service center, you have an increased chance of selling a vehicle to those customers down the road. However, between you and …
Today, most dealerships are investing a significant amount of their marketing dollars into digital ad campaigns. This investment is in response to the rising number of users who turn to the internet to gather information before purchasing a car or to search for a nearby dealership. For example, according to Google, online search is now …
The Importance of Measuring Ads Converted to Sold Deals Read More »
Our lookbook has examples of our display ads we have created for clients.
