Dealerships compete in a difficult space where creating brand loyalty is complex and often costly. Unlike traditional retailers who sell multiple products to a consumer in a given week, dealerships have a small window of opportunity to close large sales. In fact, in the U.S. today, most car owners are waiting six to eight years between …
Everything You Need to Know About Service Retention Read More »
Dealerships once content to drop fliers into a mailbox are shifting their focus. Marketing has become increasingly about having a strong digital presence across channels. Looking back on 2020, in surveying dealership owners, DealerNewsToday reported that dealers are moving their marketing focus to involve key areas including: Search Engine Optimization (SEO) — shifting away from …
Tricks for Re-marketing to Your Competitor’s Website Visitors Read More »
When it comes to digital strategies, there are two basic forms of reaching consumers: organically and through paid media strategy. For businesses looking to increase scheduled services in 2021, both methods will be important. However, paid media strategies are one of the most effective and immediately viable options for businesses of any size looking to …
How the Right Paid Media Strategy Can Lead to More Scheduled Services in 2021 Read More »
Sales events are an effective strategy for driving foot traffic through your doors, allowing staff members to interact with potential clients and convert warm leads into closed sales. However, sales events should be about far more than just what happens during the one to three days the event takes place. Instead, these events should be …
7 Reasons You Should Have a Designated Event Coordinator at Your Next Sales Event Read More »
Recall events present a powerful opportunity for dealerships to boost service appointments. However, as with any marketing plan, for a recall event to succeed in acquiring and retaining new customers, it has to be backed by an intelligent strategy. In this guide, you will learn everything you need to know about using a recall event …
Everything You Need to Know About Using Recall Events to Boost Service Appointments Read More »
For dealerships, finding new avenues to increase business remains a must. However, bringing in new business can be challenging. For dealerships looking to find the next angle on acquiring loyal customers, the business of recall is worth consideration. Today, recalls are some of the most relevant service offers you can make because people aren’t driving …
Want to Boost Recall Service Business? Pull These 4 Levers Read More »
Cars have been a core of American culture for more than a century, but what we value and prioritize in our automobiles changes over time. As the marketplace changes, so do the most-effective ways to connect with consumers and bring them into the dealership. The rise of online research and shopping brought several shifts to …
How to Overcome Roadblocks to Marketing Your Auto Dealership Read More »
After decades of relying on tried-and-true marketing strategies like TV commercials, newspaper ads, flyers, events, and radio spots, most auto dealerships are focusing more time, effort and money on digital marketing. Online research and shopping are here to stay. Up to 92 percent of car buyers do research online. Auto shoppers visit an average of …
The Crucial Difference Between Digital Marketing and Traditional Auto Sales Read More »
Digital Marketing and selling cars are not the same as they used to be. The old, familiar ad placements don’t yield the same results, and consumers take a more active role in the vehicle buying process. The majority of automotive shoppers begin their journey online by finding and comparing dealerships’ websites, vehicle listings, and reviews. Ninety-two percent …
7 Top Automotive Digital Marketing Strategies in 2021 Read More »
When a shopper enters a city name or a phrase like “near me” on Google, the results page shows a map with up to three local businesses highlighted for the consumer. The same is true for searches performed on mobile phones. The companies that appear are Google My Business (GMB) listings. The great news is …
10 Ways to Maximize Your Google My Business Listing Read More »
Our lookbook has examples of our display ads we have created for clients.
