Take a look inside some of the largest automotive sales events successes: year-in and year-out, six high impact sales promotion opportunities out produce all the others. Do you know which ones they are? (One may surprise you.) More importantly, are you hosting all six? Sales event success in today’s automotive market is simple: it requires the ability …
6 Amazing Sales Events That You Need to Be Promoting Every Year Read More »
As a car dealership, you already track a lot of data. From close rates for your sales team to the inventory turnover rate, you’ve got a close eye on all your key metrics. The same should be true for your online marketing efforts. Do you know how many people visit your website each month? How …
Google Analytics for Car Dealerships: 11 KPIs to Pay Attention To Read More »
You’re probably familiar with the adage that “proper prior planning prevents @#$% poor performance”? Well, nothing could be more true when it comes to hosting a sales event that seriously shifts the needle. As automotive event marketers that have been in the game for over 25 years, we’ve seen the good, the bad and the …
5 Lethal Mistakes That Will Sabotage Your Sales Event Read More »
Did you know more than 6 million companies use Facebook ads to promote their business? And, 67% of marketers claim that Facebook is their most important social media channel. Facebook advertising is no longer an optional tool for businesses in the automotive industry. In today’s digital and mobile world, it’s a necessity. With 94% of social media marketers using …
Facebook Advertising for Car Dealerships – A Guide to Understanding the Rules Read More »
If you want to improve your digital retailing results, you need to understand how to implement successful marketing that supports your virtual showroom. This starts with understanding your customers’ online journey. Too often, a customer finishes their buying journey alone. They sell themselves online before a dealer ever gained the opportunity to influence them. Left …
3 Ways to Improve Your Virtual Showroom Marketing Read More »
Car dealership showrooms across the nation have been instructed to close their doors until the COVID-19 pandemic subsides. However, since service departments are deemed an essential business, dealerships must now shift their focus to driving revenue through this avenue. Of course, with no one walking through the showroom doors, car dealerships will need to rely on online …
With Your Showroom Closed, Use These Tips to Drive Traffic to Your Service Department Read More »
Let’s admit it. We’re all addicted to social media. GlobalWebIndex reported that people spend approximately 2 hours and 23 minutes daily on social media browsing and messaging. And, with more eyes on social media than ever before due to global health concerns, digitally-driven businesses are no longer an option. It’s a necessity for all businesses, big and …
8 Critical Social Media Engagement Tips for Car Dealerships Read More »
Think about the last time you purchased a car from somewhere other than your dealership. What was that experience like? Were you able to easily navigate the dealership’s website and request a test drive? Did the sales team go above and beyond to ensure your needs were met? Was the sales process seamless and simple? …
Gauge How Satisfied Your Customers Are Using Technology Read More »
With approximately 2.5 billion monthly active users on Facebook, your dealership should be expanding its reach by utilizing Facebook Marketplace and Messenger to reach potential and new customers. Consider the following tips on expanding your customer base. Expand Your Customer Base with Facebook Marketplace In 2016, the changes Facebook enacted in the Marketplace enabled simplified buying and selling …
Tips on Expanding Your Customer Base with Facebook Marketplace and Messenger Read More »
The car purchasing process has evolved. Customers make fewer visits to the dealership and arrive armed with information. They often know the make, model, and features they want before they walk into a showroom. They are wary of sales tactics. Buyers expect a positive experience during and after the purchase process. Your dealership has one …
How to Make a Great First Impression When Customers Visit Your Showroom Read More »
Our lookbook has examples of our display ads we have created for clients.
