Automotive

Optimize Your Texting Strategy at Your Dealership with These Tips

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Before exploring various tips to enhance your dealership’s texting strategy, it’s important to identify the different types of short message service (SMS)—text messaging—that you can utilize to boost sales. Basic SMS – Standard text message sent from one phone number to another. Email Originator – Your dealership can send a message to the consumer from an email …

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Top 5 Ways to Help Your Sales Team Deal with a Lost Sale and Bounce Back

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When your sales team loses a sales opportunity, it can have either a positive or negative effect. The salesperson can accept the loss and be motivated to succeed the next time, or struggle with the loss and lose confidence in making another sale. The sales team at your dealership is an integral part of increasing …

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Avoid These Mistakes When Planning Your Digital Marketing Strategy for Your Dealership

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According to Think with Google research, “Twice as many car buyers start their research online versus at a dealer.” In this current hyper-technological age, it’s vital to ensure that your digital footprint is optimized and attracting the best leads who are ready to buy from your dealership. The Right Elements for Your Digital Marketing Strategy First, it’s …

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Top 5 Customer Retention Strategies for Your Dealership

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In 2019, approximately 17 million vehicles were purchased in the United States. Successful dealerships continuously work on mastering the balance of drawing new (conquest) consumers to their showroom and cultivating strong relationships with current customers. Customer Retention Strategies You Should Implement Retaining profitable relationships with current customers is easier than trying to find new ones — which costs …

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8 Ways to Increase Customer Retention With Digital Marketing Tactics

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In 2017, customers visited an average of 2.7 dealerships before making a purchase. In 2019, this number decreased to 2.3 dealerships, according to a Cox Automotive study. While on the surface, this may seem like a great advancement for the industry, it means customers are spending more time shopping online and less time speaking with the …

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How to Optimize Your Google My Business Page for Increased Conversions

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The way your dealership is displayed on search engine results pages (SERP) can make or break your business. It’s important to optimize your Google My Business Page to increase your conversion rate and boost sales at your dealership. Understanding the Way Google Sources Business Information Google wants to provide relevant information when users complete online …

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How to Properly Launch and Leverage a Remarketing Campaign

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Are you wondering why your dealership has thousands of website visits every month, but only a handful of test drives? Imagine if your dealership could target the consumers who visit your website and provide them with relevant, real-time ads? Through a well-organized, optimized remarketing campaign, you can. Remarketing, also referred to as retargeting, is defined by Outbrain as “a …

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Delivering Value Beyond the Sale: Creative Ideas for Dealers

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According to a recent report by Trading Economics, total vehicle sales in the U.S. are estimated to reach approximately 17.3 million. If you want your dealership to get in on those sales, consider the following creative ideas to deliver value beyond the sale. Get Creative in 2020 by Thinking Outside the Box To boost sales, optimize …

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