Marketing is the mainspring of every automobile dealership. After all, marketing is the science of getting people to shop your inventory, come in and test drive your cars, and have them buy your parts and use your service departments. Marketing persuades customers to come back again and again, and induces them to purchase sooner than …
Leverage Marketing Assets Without Spending More Money Read More »
Approximately 25% of all automotive searches are parts, services, and maintenance related. With the right service combat strategy that includes effective digital marketing, you can boost your fixed ops. Service takes a backseat to sales when it comes to marketing strategies at dealerships today. This article will discuss the best practices for how to perform a successful …
According to the Pew Research Center, 81% of Americans go online every day. Of those polled, 28% are online frequently, 45% go online several times a day, and 9% only once a day. Your dealership can reach these online consumers if you have the right digital marketing strategy across all of your channels – websites, social …
Must-Have Secrets You Need to Dominate Your Digital Marketing Read More »
According to consumer insights from Think with Google, 95 percent of vehicle buyers turn to the digital world to find information to help them with the buying process. Having an active blog on your website should be one of the pillars of your marketing strategy. Consider some of these highlights from Google’s research on how the modern …
Connect with Readers of Your Dealership Blog with These Great Topics Read More »
According to a report published by the National Automobile Dealers Association (NADA), new vehicle sales in 2018 topped $1 trillion at over 16,753 franchised dealers in the U.S. And with automobile sales keeping steady, car dealerships must hire salespeople who work well with customers and help drive additional business. Hiring the wrong salespeople at your dealership can …
Word of mouth marketing is estimated to account for approximately $6 trillion in annual consumer spending. Cultivating consumer recommendations and customer advocates can result in 5x more sales for your dealership than paid advertising. Don’t discount the positive effect that your customers can have on bringing in new sales for your dealership. Consider implementing the tips discussed …
Tips on Using Customer Advocates to Help Expand the Reach of Your Dealership Read More »
Let’s face it, brainstorming post ideas for your social media channels regularly is a challenge. As a car dealership, your content needs to do more than generate a “like” or two. Your social posts need to convince customers to come in for a test drive. That’s not an easy feat. Turn your Facebook, Twitter, Instagram, …
20 Engaging Social Media Post Ideas for Car Dealerships Read More »
Have you ever found a company online only to be thoroughly disappointed when you visited their physical location? Your first impression of the company didn’t match the physical reality, leaving you confused and disheartened. According to one study, 94 percent of consumers research a business online before visiting a store. And 81 percent of consumers stated they …
Connecting the In-Store and Online Experience: 5 Easy Tactics for Car Dealers Read More »
Today’s savvy consumer spends more time researching vehicles online before they even step onto a dealership lot. According to insights from Think with Google, seeing a 360-degree video of a car was more than enough to convince 56% of auto shoppers to buy it, without test driving it first. This change in consumer mindset opens a world …
Brand awareness for your dealership is more important than you might think. Today’s consumers spend approximately 59% of their time researching vehicles online before heading to a dealership. Gone are the days when people went to their local dealership first to make a vehicle purchase. If you want to improve customer loyalty and bring more people to …
How to Enhance Brand Awareness and Improve Customer Loyalty Read More »
Our lookbook has examples of our display ads we have created for clients.
