Marketing and sales go hand in hand. Staying ahead of the latest marketing trends is critical to the success of any dealership. If you’re behind on the latest marketing trends, then your sales will never reach their full potential. On the other hand, the dealer who’s in the know, who stays on top of trends …
Top 10 Automotive Digital Marketing Statistics You Need to Know Read More »
Recently, I was talking with a friend who was in the market for a new vehicle. I took the opportunity to ask him about his “buying journey” – why he chose the brand he chose, what model he was looking for, how much he was willing to pay, and where he was going to buy. …
Top Sales Mistakes You Make at Your Dealership & How to Fix Them Read More »
We share a lot of tips, tricks and ideas for boosting leads and selling more cars. I know it can seem like a lot – even overwhelming! Especially if we’re just talking about a slight increase in results. If you really want to see a vast improvement, if you really want to skyrocket your sales, …
The One Thing I Discovered that Will Skyrocket You to Success Read More »
If you’re like me, then you’re probably very skeptical of anyone who claims that they have the “secret answer” or “free tricks” that will deliver the digital marketing results of your dreams. Unless you’ve tried it or heard a personal testimony from someone you trust, these kinds of comments sound like the empty promises you …
These Free Digital Marketing Tricks Will Blow Your Mind Read More »
Marketing is a never-ending cycle of creating, testing, utilizing, and improving. As a result, dealers today are seeing more and more of their time engulfed by the constant demands for attention that many automotive marketing strategies require. This is because there are more tools, channels, and strategies to choose from than ever before. In addition, …
3 Things You Can Do to Save Time & Money With Your Marketing Read More »
Dealers tell me all the time that they don’t have issues with their service department. They tell me that their service bays are too busy and they want to only focus on sales with their digital marketing. But something doesn’t add up. Their service bay is busy, but they aren’t producing near the revenue that …
Customer retention is at an all-time low. Dealers seek new ways to protect their customers from defection and increase customer loyalty through marketing and customer loyalty programs, but the results are minimal. Blog posts, marketing campaigns, and statistical studies all point to the benefit of retaining previous customers, but dealerships are facing declines in customer …
Digital marketing is no longer an optional marketing channel and it’s no longer an add-on. Digital marketing today is the base for all other marketing – especially in the automotive industry. In fact, whether you realize it or not, today’s automotive industry depends on digital marketing. This is because 95 percent of all car buyers …
How to Increase Brand Awareness & Sell More Cars with Digital Marketing Read More »
There are three types of automotive dealers when it comes to retailing in today’s world. Automotive dealers who are thriving in all this disruption and change. Automotive dealers who are struggling to adjust. Automotive dealers who have not started yet and are still retailing through traditional methods. More than likely, regardless of the type of …
Today’s savvy consumer spends more time researching vehicles online before they even step onto a dealership lot. According to insights from Think with Google, seeing a 360-degree video of a car was more than enough to convince 56% of auto shoppers to buy it, without test driving it first. This change in consumer mindset opens a world …
Our lookbook has examples of our display ads we have created for clients.
