Digital marketing has created a lot of new opportunities for those of us living and breathing the automotive marketing world. Auto dealers and marketers have known for a long time how effective digital marketing can be. You get results that you just can’t get from traditional marketing tactics (the way you used to). As our …
To Sell More Cars Faster, Increase Showroom Traffic This Way! Read More »
Today’s customers are very different than customers of the recent past. They are no longer headed to dealerships to find out the information they need. They’re spending all of their time (or at least most of it) searching for vehicles online and making their decisions before they even consider heading to a dealership. You have …
3 Things You Need to Do to Reach Car Buyers Online Every Month Read More »
It’s no secret that car shoppers are visiting fewer and fewer dealerships before purchasing a vehicle. In fact, it’s common for them to only visit one dealership during their buying journey. Instead of doing their shopping at a dealership, they’re spending nearly 15 hours, over the course of several months, researching vehicles online. They research …
3 Digital Tips You Need to Engage Today’s Car Shoppers Read More »
Let’s face it, if you’re a new car dealer, the product you sell is a commodity. The fact is, there are only two ways to increase sales volume with a commodity. Either you: Lower your price Or… Increase the value of what you’re selling There is no industry more competitive than the auto industry and …
How To Build Unique Offers So You Can Increase Traffic and Sales Read More »
This article is all about your “Why”. What drives you? As a leader in your dealership what gets you out of bed every day and motivates you to succeed at the highest level? It’s easy to get the concept of marketing your “why”… few know how to do it effectively. This is the sixth installment …
You Need To Know How To Advertise Your “Why” to Increase Traffic and Sales Read More »
What’s your marketing strategy to reach an increasingly savvy consumer base that is becoming more and more prone to tuning you out? In this fourth installment of “The 7 Direct Response Tactics You Need to Increase Sales” – we will focus on why email isn’t the only mail you should be sending. Over the years, we’ve …
How to Reach Car Shoppers Who Ignore Your Online Marketing Read More »
If you’re spending most of your time, effort and money on the upfront communication of driving more traffic and then wasting it by not asking prospects to do something, you’re not alone. Driving traffic is the easy part. Getting them to take action once they visit your website or landing page is the hard part …
You Need to Know: How Offers with Every Interaction Sells You More Cars Read More »
Every new car show, sponsorship, billboard and brand marketing approach you participate in should include a way to capture the traffic and further the relationship – even if your prospects don’t convert right away. You want to give yourself the opportunity to convert institutional advertising into a direct response so you can engage, enroll and …
How to Get Their Contact Information – The First Time Read More »
Over the last twenty years, there has been a strong focus by both manufacturers and dealers to improve customer loyalty. But, dealerships across the nation continue to lose customers. The customer experience has improved greatly, but customer retention has stayed about the same. Manufacturers and dealers have experimented with a variety of marketing methods, but no …
Here’s How to Increase Customer Retention with Offers They’ll Love Read More »
There is one thing you can do to immediately improve your digital marketing efforts and the best part there is no extra cost involved. Let’s face it, there are very few guarantees that a digital marketer can make regarding performance metrics. However, if you capitalize on these six ad extension examples appropriately, you will see remarkable …
6 Free Things You Can Do to Get Better Digital Results Read More »
Our lookbook has examples of our display ads we have created for clients.
