In 2023, millennials are between the ages of 27 and 42 and in their prime car-buying years. Unlike earlier generations, most are happy to spend as little time as possible in the showroom. So what do millennials look for in a car, and more importantly, how can dealers reach and engage them? What Millenials Want …
How to Effectively Reach and Engage Millennial Car Buyers Read More »
Video is the new darling of consumers and social media advertising. The rise of TikTok spurred Instagram and YouTube to expand their video options. Consumer love videos, from the shorts you find on some social media platforms to full tutorials and deep dives most often found on YouTube. Video content empowers consumers to enjoy the …
Companies often focus their marketing efforts on driving traffic to their website. This is a critical component of lead generation. Any company that wants to sustain or grow needs a combination of SEO optimization to generate organic search and paid ads to bring in targeted traffic. The problem is, what happens when a customer lands …
Loyal customers are pivotal to any successful automotive brand. But what makes a loyal customer in today’s digital marketplace, and what can automotive brands do to drive stronger loyalty? In a Google survey of auto brand loyalists shopping for a new car, 41% were 100% decided before beginning their research. Loyal customers translate into repeat buyers. Unfortunately, a 2022 …
Tips for Automotive Brands to Build Brand Loyalty Read More »
Content marketing can be a highly effective tool for driving a steady stream of new traffic to your business, but it only works if Google ranks your content. Without the right strategy, it is possible to put out volumes of content without making an impact. Making your content discoverable means creating value for the end …
New customers are essential to growth, but loyal and engaged customers are the lifeblood of any successful business. Some customers will advocate for your business because they love your products or service. Still, you don’t want to leave engagement up to chance. The foundation of a customer engagement mindset is understanding each customer in terms …
Despite the ever-increasing avenues for digital marketing, email marketing is hard to beat. Your email list is people who already know and like your business–so much that they opted in to receive your messages. Email marketing is essential to many companies’ marketing strategies because it works. According to HubSpot, 4 billion people use email daily, …
Unlike more general forms of interruption advertising such as radio and TV, digital marketing puts your brand in front of a targeted audience where they already spend their time. Social media advertising is a prime example, as social media consumes more of people’s time and attention every year. In 2005, when Pew Research Center started …
What Social Media Channels Should You Invest In? Read More »
As we wrap up the first quarter of 2023, we are beginning to see key trends emerge in marketing spending. Inflation concerns have been top of mind for most business leaders, influencing their spending decisions. However, it’s not all doom and gloom as we look toward the economy’s future. The International Monetary Fund (IMF) predicts that global …
If there is one thing that remains constant in digital marketing, it’s that everything is continually changing. Over the years, new tools, platforms, and techniques have emerged, changing the trajectory of marketing strategies. Social media made waves as marketers had to learn how to engage with customers on entirely new channels. Big data transformed how …
Our lookbook has examples of our display ads we have created for clients.
