Automotive

When creating engaging marketing, whether a social media ad or an email, there is an incredible amount of power in using photography to drive your message forward. In fact, according to data, when you hear a piece of information, three days later, you’ll only remember 10% of what you heard. However, if you add a picture …

How to Use Photography as a Powerful Marketing Tool Read More »

For decades now, businesses have been using websites to interact with customers. From providing information about services offered to answering common customer questions, websites play an essential role in the customer journey. While launching a website is the first step in ensuring that your business is represented online, the quality of your website also plays a critical …

6 Ways to Improve Your Website Navigation Read More »

Every single moment, behind the scenes, a complex algorithm is at work powering the search results that millions of Google users see each day. Google’s search algorithm is a hot topic for those who help businesses and brands increase their online reach. Optimizing a website to rank well — referred to as search engine optimization (SEO) — …

How to Weather Google Algorithm Updates Read More »

For small businesses, adding new services is an important part of long-term growth. Perhaps your business has finally reached the point where you have the resources available to offer an added service. Maybe you have seen the need for a particular service in your local area, and now you are ready to meet that demand. …

Your Marketing Guide to Launching a New Service Read More »

A competitor analysis is an important process of digging deep into the weaknesses and strengths of rival businesses. Running a competitor analysis is key when looking for new opportunities to outpace your competition, particularly in a crowded market space. In this guide, we’ll help you understand the benefits of a competitor analysis and provide you …

Your Guide to Running a Competitor Analysis Read More »

In a crowded market space, it can be challenging to increase the number of leads you earn without tapping into a large marketing budget. However, rather than trying to outspend your competition, another option for improving your marketing strategy is to take a more targeted approach toward who you try to reach. Referred to as …

Building a Marketing Strategy Around Your Niche Audience Read More »

With inflation rates at a 40-year high, the past year has caused many businesses to hit pause on traditional channels of spending. While the month of July saw inflation slowing overall, many businesses are still concerned about the overall trajectory of the economy. This is in part due to the burden that inflation is still …

Why Investing in Marketing Is Critical During Economic Downturns Read More »

Reaching a new customer is a different game than trying to win back a customer you have lost — and speaking to an existing customer is a whole different beast. Unfortunately, too often, small businesses use a one-size-fits-all approach to reaching each of these customer segments. The end result is that important opportunities are missed. …

4 Marketing Strategies for New Customers, Existing Customers, and Lost Customers Read More »