Email marketing can be an extremely powerful tool for reaching your customers. Compared to other channels, email continues to outperform in relation to open rates and click-through rates (CTR). Recent data indicates that the average open rate for email is nearly 17% with just above a 10% CTR. This is in contrast to an average CTR …
As a small business owner or in-house marketer, your goal is to ensure that any time you invest in a new marketing campaign, you are making the most of every penny spent. This is why it is imperative that you continually measure how successful each marketing strategy is, attributing actual revenue to your marketing tactics. …
Marketing is a continuously evolving landscape. The strategies that worked 10 years ago differ from the ones that work today. For small businesses, keeping up with the latest marketing trends is critical to ensuring long-term success. Those who do not continually adapt will quickly be left behind. Too often, companies are stuck in the status …
7 Statistics That Will Change the Way You Market Read More »
In 2021, car dealerships around the nation were hit with an unusual dilemma — consumers wanted to purchase vehicles, but inventory couldn’t keep up with demand. This has been an issue plaguing dealerships for over a year now. While there is optimism that there is an end in sight for the shortage, in the interim, …
For many small businesses, fall is a critical time of year to ensure revenue goals are met and important seasonal customers are retained. At the same time, this is a busy time of year for customers, so cutting through the noise and ensuring that your brand is top of mind is difficult. Undoubtedly, your competition …
8 Creative Small Business Marketing Ideas for the Fall Read More »
If you own or manage a small business and are in charge of creating a marketing budget, you are probably limited in how much of your annual revenue you can allocate for marketing spend. This is particularly true for young businesses in the early stages of building a predictable revenue stream. While you may have …
Organic Vs. Paid: Where You Should Spend Your Marketing Dollar Read More »
As saving time becomes more of a priority for car buyers, many are turning to online car shopping to do so. According to Google, 92% of car buyers research their new vehicle online before purchasing. In that same study, Google also found that online purchasing has risen to 16% of total car sales. Insert vehicle …
Coming into 2022, many businesses were still reeling from the incredibly unpredictable and, at times, tumultuous past two years. As 2022 began to unfold, much of the world returned to what felt like a pre-pandemic normal. Many people who stockpiled funds during the early days of the pandemic were looking for ways to spend their …
Middle of the Year Digital Marketing Report: What We Learned from the First Half of 2022 Read More »
According to data from McKinsey & Company, over 70% of consumers expect companies to provide personalized interactions with them. Also, 76% of customers are frustrated when this personalized incineration doesn’t occur. With the increased demand for personalized interactions, customer data is becoming one of the most valuable assets any business has. Marketing, sales, and customer …
The Customer Data You Should Be Gathering and How to Use It Read More »
For local businesses, being easy to find online is critical to increasing leads. According to recent data, 21% of consumers attest that they use the internet to find a local business every day. In addition, over 35% of consumers said that they use the internet to find a local business at least multiple times weekly, …
How to Optimize Your Online Scheduling Tool to Win More Leads Read More »
Our lookbook has examples of our display ads we have created for clients.
