Companies often focus their marketing efforts on driving traffic to their website. This is a critical component of lead generation. Any company that wants to sustain or grow needs a combination of SEO optimization to generate organic search and paid ads to bring in targeted traffic. The problem is, what happens when a customer lands …
Content marketing can be a highly effective tool for driving a steady stream of new traffic to your business, but it only works if Google ranks your content. Without the right strategy, it is possible to put out volumes of content without making an impact. Making your content discoverable means creating value for the end …
New customers are essential to growth, but loyal and engaged customers are the lifeblood of any successful business. Some customers will advocate for your business because they love your products or service. Still, you don’t want to leave engagement up to chance. The foundation of a customer engagement mindset is understanding each customer in terms …
Despite the ever-increasing avenues for digital marketing, email marketing is hard to beat. Your email list is people who already know and like your business–so much that they opted in to receive your messages. Email marketing is essential to many companies’ marketing strategies because it works. According to HubSpot, 4 billion people use email daily, …
Unlike more general forms of interruption advertising such as radio and TV, digital marketing puts your brand in front of a targeted audience where they already spend their time. Social media advertising is a prime example, as social media consumes more of people’s time and attention every year. In 2005, when Pew Research Center started …
What Social Media Channels Should You Invest In? Read More »
As we wrap up the first quarter of 2023, we are beginning to see key trends emerge in marketing spending. Inflation concerns have been top of mind for most business leaders, influencing their spending decisions. However, it’s not all doom and gloom as we look toward the economy’s future. The International Monetary Fund (IMF) predicts that global …
If there is one thing that remains constant in digital marketing, it’s that everything is continually changing. Over the years, new tools, platforms, and techniques have emerged, changing the trajectory of marketing strategies. Social media made waves as marketers had to learn how to engage with customers on entirely new channels. Big data transformed how …
Between paid search, display advertising, social media advertising, and video marketing, digital marketing offers many ways to get your message in front of your audience. Picking the right platform is the first step to getting great results from your marketing investment. The second is audience targeting. Audience targeting is a simple, data-driven method that puts …
8 Keys to Unlocking the Power of Audience Targeting Read More »
The key to engaging any target audience is to be accessible where they are. For the younger generations, this means using video marketing. Gen Z and Millenials grew up watching videos on mobile devices, tablets, and computers, so it’s no surprise they’re comfortable with this format. In this article, you’ll learn some surprising facts about …
Why Video Marketing Is Key to Reaching Younger Generations Read More »
You can plan the most spectacular event ever seen, but it’s only a success when people show up. While any crowd is good, the best attendees for your event are high-quality prospects and customers that will lead to business growth and sales. This guide to event marketing will help you effectively promote your event to …
Our lookbook has examples of our display ads we have created for clients.
