For any business with a website — which at this point should include any and every type of business — tracking metrics around user interactions with your website is key. There are countless tools on the market for analyzing and categorizing website data, but one remains the top pick for most marketers and business owners: …
Back to the Basics: Understanding Google Analytics Read More »
Almost anyone who’s been in business has looked at the landscape of their industry and found competition. If it doesn’t exist right away – and it usually does – then it will soon enough. As competition grows, so does the importance of finding a way to stand out. Certainly, a good business will have confidence …
Holiday emails to customers can bring good cheer and generate sales. However, it’s also a time when shoppers are inundated with offers and messages. As much as a well-timed and engaging email can strengthen your customer relationships, a poorly timed or cookie-cutter email can fail to captivate. A Few Keys to Successful Holiday Emails The …
7 Easy-to-Use Holiday Email Templates for Small Businesses Read More »
Keyword research is the foundation of your winning digital marketing campaigns. If you start with keywords that are directly relevant to what you sell and not too competitive in the space, your SEO and ad campaigns will be more successful. The process of keyword research can help you create better content that delivers on a prospect’s …
With the holidays around the corner, it is time to start thinking about how you will ensure business keeps flowing during what might be your slowest period. While retail stores see peak sales, many service businesses see a steady decline in scheduled services during the holiday rush. Consumers focused on holiday purchases paired with inflation …
9 Creative Holiday Marketing Ideas for Service Businesses Read More »
In 2021, the number of unique mobile internet users reached 4.32 billion. This means that 90% of the global internet population now uses a mobile device to access the internet. For businesses of any kind, this growth clearly indicates the importance of having a mobile-friendly website. The problem is, how do you know whether or not …
5 Free Methods for Testing the Mobile-Friendliness of Your Site Read More »
Advertising your business is an important part of capturing new leads and staying top-of-mind for existing customers. However, most advertising requires a constant influx of money to continue to increase reach. In crowded markets, paying for advertising — whether online or through traditional methods — can become costly as you attempt to outpace your competition. …
A Guide to Earned Media: Growing Your Reach While Spending Less Read More »
When creating engaging marketing, whether a social media ad or an email, there is an incredible amount of power in using photography to drive your message forward. In fact, according to data, when you hear a piece of information, three days later, you’ll only remember 10% of what you heard. However, if you add a picture …
How to Use Photography as a Powerful Marketing Tool Read More »
For decades now, businesses have been using websites to interact with customers. From providing information about services offered to answering common customer questions, websites play an essential role in the customer journey. While launching a website is the first step in ensuring that your business is represented online, the quality of your website also plays a critical …
Every single moment, behind the scenes, a complex algorithm is at work powering the search results that millions of Google users see each day. Google’s search algorithm is a hot topic for those who help businesses and brands increase their online reach. Optimizing a website to rank well — referred to as search engine optimization (SEO) — …
Our lookbook has examples of our display ads we have created for clients.
