For small businesses, adding new services is an important part of long-term growth. Perhaps your business has finally reached the point where you have the resources available to offer an added service. Maybe you have seen the need for a particular service in your local area, and now you are ready to meet that demand. …
A competitor analysis is an important process of digging deep into the weaknesses and strengths of rival businesses. Running a competitor analysis is key when looking for new opportunities to outpace your competition, particularly in a crowded market space. In this guide, we’ll help you understand the benefits of a competitor analysis and provide you …
In a crowded market space, it can be challenging to increase the number of leads you earn without tapping into a large marketing budget. However, rather than trying to outspend your competition, another option for improving your marketing strategy is to take a more targeted approach toward who you try to reach. Referred to as …
Building a Marketing Strategy Around Your Niche Audience Read More »
With inflation rates at a 40-year high, the past year has caused many businesses to hit pause on traditional channels of spending. While the month of July saw inflation slowing overall, many businesses are still concerned about the overall trajectory of the economy. This is in part due to the burden that inflation is still …
Why Investing in Marketing Is Critical During Economic Downturns Read More »
Collecting ideas and information from your internal employees is an excellent process for finding ways to market your specific organization. Each organization has its own wants and needs to reach their target audience. Finding a way to execute this process for your own business will be helpful for your marketing team. One way to collect …
Collect and Conquer Marketing Ideas from Inside Your Organization Read More »
Reaching a new customer is a different game than trying to win back a customer you have lost — and speaking to an existing customer is a whole different beast. Unfortunately, too often, small businesses use a one-size-fits-all approach to reaching each of these customer segments. The end result is that important opportunities are missed. …
4 Marketing Strategies for New Customers, Existing Customers, and Lost Customers Read More »
Email marketing can be an extremely powerful tool for reaching your customers. Compared to other channels, email continues to outperform in relation to open rates and click-through rates (CTR). Recent data indicates that the average open rate for email is nearly 17% with just above a 10% CTR. This is in contrast to an average CTR …
As a small business owner or in-house marketer, your goal is to ensure that any time you invest in a new marketing campaign, you are making the most of every penny spent. This is why it is imperative that you continually measure how successful each marketing strategy is, attributing actual revenue to your marketing tactics. …
Marketing is a continuously evolving landscape. The strategies that worked 10 years ago differ from the ones that work today. For small businesses, keeping up with the latest marketing trends is critical to ensuring long-term success. Those who do not continually adapt will quickly be left behind. Too often, companies are stuck in the status …
7 Statistics That Will Change the Way You Market Read More »
In 2021, car dealerships around the nation were hit with an unusual dilemma — consumers wanted to purchase vehicles, but inventory couldn’t keep up with demand. This has been an issue plaguing dealerships for over a year now. While there is optimism that there is an end in sight for the shortage, in the interim, …
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