In the ever-evolving world of digital marketing, particularly within the automotive sector, maintaining a competitive edge can seem daunting. That’s where metrics and benchmarks become indispensable, providing crucial insights into campaign performance and avenues for improvement. In this blog, we explore two key metrics—Click Through Rate (CTR) and Cost Per Click (CPC)—comparing J&L Marketing’s 2023 Automotive Industry Performance against industry benchmarks for the same year. Specifically, our analysis spans Sales and Service Marketing across both Paid Search and Google Display Network (GDN) campaigns.
So how do you ensure your campaigns stand out and drive real results? By partnering with J&L Marketing, of course! But first, read on to see why over 900 digital clients trust J&L for their automotive advertising needs.
Click Through Rate (CTR):
- J&L Marketing’s CTR for Automotive Vehicle Sales (Paid Search): 17.91%
- Automotive Industry Average CTR for Sales (Paid Search): 8.77%
- J&L Marketing’s CTR for Automotive Service (Paid Search): 13.33%
- Automotive Industry Average CTR for Service (Paid Search): 5.91%
Difference: J&L Marketing’s CTRs for both Sales and Service campaigns exceed industry averages significantly. In paid search marketing, we out-perform the industry average by 9.14% in sales and 7.42% in service.
High CTRs indicate the relevance and engagement of our ads. At J&L Marketing, our ability to more than double the industry average highlights our expertise in impactful keywords, location targeting, and advanced audience segmentation, leading more people to click on your ads.
- J&L Marketing’s CTR for Automotive Vehicle Sales (GDN): 1.34%
- J&L Marketing’s CTR for Automotive Service (GDN): 2.07%
- Automotive Industry Average CTR for Sales and Service (GDN): 0.60%
Difference: J&L Marketing’s Google Display Network CTRs greatly surpass industry benchmarks. Our Display Ads result in a sales CTR that is .74% higher than the industry benchmark and a service CTR that is 1.47% higher than the benchmark.
Our high GDN CTRs reflect that our ads are effectively capturing the attention of the right audience at the right time, and prompting them to take action. This can lead to achieving marketing objectives such as increased website traffic, leads, sales, and even a lower Cost per Click.
Cost Per Click (CPC):
- J&L Marketing’s CPC for Automotive Vehicle Sales (Paid Search): $1.37
- Automotive Industry Average CPC for Sales (Paid Search): $2.08
- J&L Marketing’s CPC for Automotive Service (Paid Search): $2.42
- Automotive Industry Average CPC for Service (Paid Search): $3.06
Difference: J&L Marketing achieves lower CPCs for both Sales ($0.71 lower) and Service ($0.64 lower) Marketing compared to industry averages.
Our efficient CPCs clearly show our effective budget allocation and bidding strategies, maximizing ROI for our clients. Due to this, you are paying a relatively small amount each time a user clicks on your ads.
- J&L Marketing’s CPC for Automotive Sales and Service (GDN): $0.24 (Sales), $0.19 (Service)
- Automotive Industry Average CPC for Sales and Service (GDN): $0.58
Difference: J&L Marketing’s GDN CPCs are notably lower than industry benchmarks. For sales marketing, we save you $0.34 per click, and for service, we save you $0.39 per click.
Our cost-effective Google Display Network CPCs demonstrate our ability to optimize ad placements and creative elements to drive cost-efficient clicks, meaning when you work with us, you are spending less money for more clicks.
Out-Perform Automotive Industry Averages With J&L Marketing
At J&L Marketing, our commitment to excellence shines through in our digital marketing metrics. By consistently out-performing industry benchmarks across key metrics, we demonstrate our ability to drive success for automotive businesses. Our use of deep data, development of an advanced marketing strategy, and thorough campaign management allow us to deliver our clients the results they deserve.
Interested in out-performing the automotive marketing benchmarks? With products for variable and fixed operations, we understand the digital marketing landscape and can help guide you in a strategy that accounts for industry standards and competitor performance. Reach out to learn how we can help drive your automotive marketing strategy toward success.
