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Effective Content Marketing with Natalie Gullatt: Building Relevant and Engaging Campaigns
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Episode Description
Explore the intricacies of digital marketing with Natalie Gullatt as she shares her expertise on email marketing, strategic list-building, and the ethical use of AI tools like Jasper. Natalie delves into alternative outreach strategies, effective event follow-up tactics, and the importance of integrating digital and traditional marketing methods. Whether you’re refining your B2B strategies or enhancing content consistency across platforms, this episode offers valuable insights to help you dominate the digital marketing landscape.
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Natalie Gullatt
In 2015, Natalie Gullatt started her career after earning an MBA from Case Western Reserve University. Her initial job was with LivePerson, then known as Contact at Once, where she honed her skills in customer marketing, encompassing email marketing, social media marketing, and numerous other areas. Over the past nearly ten years, Natalie has established herself as an expert in the SaaS industry, contributing her customer marketing and advocacy expertise to prominent companies including HubSpot and Okta. As of 2024, her career is marked by a successful trajectory in leveraging customer relationships and driving marketing initiatives.