MCC 008: Arnold Gacita – How to Get Started Building a Stronger Value Proposition

Arnold Gacita started Petra Oil Co. during the 2009 recession and not only is his company still in business today but it is thriving! Arnold is an expert at providing extra value to his customers allowing him to sell products that are considered a commodity without having to beat his competition in price. If you are looking for ways to add value to your business or products without having to beat your competition on price then this is the episode for you!