MCC 028: David Boyle – How to Improve Owner Loyalty and Customer Retention

David Boyle brings more than 25 years of automotive experience to his role as CEO at Tire Profiles. David began his career working for Newgen Results Corporation, the industry’s first full-service CRM provider, where he went on to hold several VP-level positions. This included running the company’s $20 million dollars consulting division, considered to be one of the best in the industry at that time. This experience lead David to his first entrepreneurial endeavor where he was one of the founding members of MPI, the industry’s first electronic inspection company. While serving as MPI’s President and COO, David was directly responsible for growing the company from a startup to more than $30 million in annual revenue. Over his career, David has logged thousands of hours in dealerships across the US and Canada and is a recognized industry authority on dealership fixed operations. Having been a senior executive for more than 20 years with two (MPI and Newgen) of the more successful automotive dealer suppliers, David is recognized as a successful operational leader in the automotive vendor arena. A little known fact about David is that before starting his business career he spent 8 years as a full-time professional race car driver, which he credits for his affinity for cars and his eventual decision to make a career in the automotive industry.