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MCC 58 Matt Wasserlauf – The Next Frontier in Video Advertising
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Episode Description
In this week’s episode of move. crush. count. host Scott Joseph talks with Matt Wasserlauf of Blockboard to talk about the way video advertising is evolving and what the future of TV ads will be.
Wasserlauf, one of the original disruptors of the TV business, is known as the visionary who revolutionized advertising by enticing television advertisers to invest their marketing dollars online.
In May of 2019, Wasserlauf launched BLOCKBOARD; a new digital distribution platform service that utilizes Blockchain technology to distribute videos.
As advertisers continue to shift their attention towards OTT and non-linear television this episode is important to know how and where to spend your video advertising dollars.
Matt Wasserlauf
Matt Wasserlauf, one of the original disruptors of the TV business, is known as the visionary who revolutionized advertising by enticing television advertisers to invest their marketing dollars online. In 2020, iMedia recognized Matt with the “Conviction Award” for his unwavering belief and conviction in the future of video beyond TV. In 2004, he founded Broadband Enterprises (BBE), the industry’s first online video company and co-founded the mobile video platform Torrential in 2013. He recently sold Torrential to the television company ITN, the leading unwired broadcast network. In May of 2019, Matt Wasserlauf launched his newest, and arguably most exciting venture yet, BLOCKBOARD; a new digital distribution platform service that utilizes Blockchain technology to distribute videos. As advertisers continue to shift their attention towards OTT and non-linear television, Matt Wasserlauf created BLOCKBOARD to ensure trust, full transparency and verification in the shifting advertising landscape.